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Journal of Marketing Management Volume 32, 2016 - Issue 7-8
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Articles

Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers

Lydiane NabecUniv Paris-Sud, Université Paris-Saclay (RITM Research Centre), Sceaux, FranceView further author information
,
Bernard PrasUniversité Paris Dauphine (DRM-UMR CNRS 7088) and ESSEC Business School, Paris, FranceCorrespondence[email protected]
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Gilles LaurentINSEEC Business School, Paris, FranceView further author information
Pages 595-627 | Received 16 Jun 2014, Accepted 09 Aug 2015, Published online: 02 Dec 2015

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Maria Petrescu, John T. Gironda & Pradeep K. Korgaonkar. (2018) Online piracy in the context of routine activities and subjective norms. Journal of Marketing Management 34:3-4, pages 314-346.
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Articles from other publishers (5)

C. H. Li, O. L. K. Chan, Y. T. Chow, Xiangying Zhang, P. S. Tong, S. P. Li, H. Y. Ng & K. L. Keung. (2022) Evaluating the Effectiveness of Digital Content Marketing Under Mixed Reality Training Platform on the Online Purchase Intention. Frontiers in Psychology 13.
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Michelle Childs & Byoungho Ellie Jin. (2020) Retailer-brand collaborations: testing key strategies to increase consumers' urgency to buy. International Journal of Retail & Distribution Management 48:4, pages 380-394.
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Michelle Childs & Byoungho Ellie Jin. (2020) Brand and retailer co-branding. Journal of Fashion Marketing and Management: An International Journal 24:1, pages 49-65.
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Vishag Badrinarayanan & Enrique P. Becerra. (2019) Antecedents and consequences of shoppers' attitude toward branded store-within-stores: An exploratory framework. Journal of Business Research 105, pages 189-200.
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Mona Mrad, Maya F. Farah & Stephanie Haddad. (2018) From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brands. Journal of Brand Management 26:5, pages 567-582.
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