Journal of Marketing Management, Volume 32, Issue 7-8 (2016)

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Journal of Marketing Management, Volume 32, Issue 7-8 (2016)

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Articles

Article
Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers
Lydiane Nabec, Bernard Pras & Gilles Laurent
Pages: 595-627
Published online: 02 Dec 2015
AbstractforTemporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers | Full Text | References | PDF (2.3 MB)
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Article
Online brand communities: constructing and co-constructing brand culture
Sharon Schembri & Lorien Latimer
Pages: 628-651
Published online: 06 Jan 2016
AbstractforOnline brand communities: constructing and co-constructing brand culture | Full Text | References | PDF (1.7 MB)
  • 6542 Views
  • 60 CrossRef citations
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Article
Becoming respectable: low-income young mothers, consumption and the pursuit of value
Emma N. Banister, Margaret K. Hogg, Kirsty Budds & Mandy Dixon
Pages: 652-672
Published online: 10 Dec 2015
AbstractforBecoming respectable: low-income young mothers, consumption and the pursuit of value | Full Text | References | PDF (1.4 MB)
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Article
Does market orientation pay off without brand orientation? A study of small business entrepreneurs
Tommi Laukkanen, Sasu Tuominen, Helen Reijonen & Saku Hirvonen
Pages: 673-694
Published online: 22 Dec 2015
AbstractforDoes market orientation pay off without brand orientation? A study of small business entrepreneurs | Full Text | References | PDF (1.5 MB)
  • 2017 Views
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Article
Testing the robustness of brand partitions identified from purchase duplication analysis
John G. Dawes
Pages: 695-715
Published online: 28 Jan 2016
AbstractforTesting the robustness of brand partitions identified from purchase duplication analysis | Full Text | References | PDF (1.4 MB)
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Article
The baby boomer market maven in the United Kingdom: an experienced diffuser of marketplace information
Lynn Sudbury-Riley
Pages: 716-749
Published online: 25 Jan 2016
AbstractforThe baby boomer market maven in the United Kingdom: an experienced diffuser of marketplace information | Full Text | References | PDF (2.3 MB)
  • 4441 Views
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Open Access
Article
Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour
Paula Dootson, Kim A. Johnston, Amanda Beatson & Ian Lings
Pages: 750-776
Published online: 20 Jan 2016
AbstractforWhere do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour | Full Text | References | PDF (2.1 MB)
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Article
Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications
Chanaka Jayawardhena, Kevin Morrell & Chris Stride
Pages: 777-805
Published online: 01 Feb 2016
AbstractforEthical consumption behaviours in supermarket shoppers: determinants and marketing implications | Full Text | References | PDF (1.8 MB)
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