Citations (33)
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Stefanie Pakura & Christian Rudeloff. (2023) How entrepreneurs build brands and reputation with social media PR: empirical insights from start-ups in Germany. Journal of Small Business & Entrepreneurship 35:2, pages 153-180.
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Hiroshi Ito & Alan Reid. (2020) Promoting an environmental education project: the eco-picture diary in Yokohama City, Japan. Environmental Education Research 26:11, pages 1656-1675.
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Muhammad Anees-ur-Rehman & Wesley James Johnston. (2019) How multiple strategic orientations impact brand equity of B2B SMEs. Journal of Strategic Marketing 27:8, pages 730-750.
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Simon M'zungu, Bill Merrilees & Dale Miller. (2019) Strategic and Operational Perspectives of SME Brand Management: A Typology. Journal of Small Business Management 57:3, pages 943-965.
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Mujahid Mohiuddin Babu, Hongfei Liu, Chanaka Jayawardhena & Bidit Lal Dey. (2019) Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation. Journal of Marketing Management 35:7-8, pages 662-692.
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Stephen Jasper, Mark A. A. M. Leenders & Tim O’Shannassy. (2019) The dramatic breakdown of the market orientation concept in the pharmaceutical industry: lessons from Vioxx. Journal of Strategic Marketing 27:3, pages 227-247.
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Michael J. Valos, Felix T. Mavondo & Munyaradzi W. Nyadzayo. (2019) How do alternative strategic orientations influence social media performance?. Journal of Strategic Marketing 27:1, pages 1-20.
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Purvi Shah. (2017) Why do firms delete brands? Insights from a qualitative study. Journal of Marketing Management 33:5-6, pages 446-463.
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Articles from other publishers (25)
Linda Narh, Raphael Odoom, Mahmoud Abdulai Mahmoud & Ernest Yaw Tweneboah-Koduah. (2023) The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana. Journal of Brand Management 30:4, pages 318-332.
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Muslim Abdul Djalil, Muslim Amin, Halimin Herjanto, Mustafa Nourallah & Peter Öhman. (2023) The importance of entrepreneurial leadership in fostering bank performance. International Journal of Bank Marketing 41:4, pages 926-948.
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Sen Li, Yingying Shi, Lingling Wang & Enjun Xia. (2023) A Bibliometric Analysis of Brand Orientation Strategy in Digital Marketing: Determinants, Research Perspectives and Evolutions. Sustainability 15:2, pages 1486.
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Ahmed Rageh Ismail & Bahtiar Mohamad. (2022) Determinants of SMEs’ performance: amalgamation of entrepreneurial, market and brand orientations. International Journal of Entrepreneurial Behavior & Research.
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Sasu Tuominen, Helen Reijonen, Gábor Nagy, Andrea Buratti & Tommi Laukkanen. (2022) Customer-centric strategy driving innovativeness and business growth in international markets. International Marketing Review.
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Yuechao Du, Honghao Hu & Zhongming Wang. (2021) Entrepreneurs’ Felt Responsibility for Constructive Change and Entrepreneurial Performance: A Moderated Mediation Model of Technology Action and Market Orientation. Frontiers in Psychology 12.
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John M.T. Balmer & Klement Podnar. (2021) Corporate brand orientation: Identity, internal images, and corporate identification matters. Journal of Business Research 134, pages 729-737.
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Lamprini Piha, Karolos Papadas & Vasileios Davvetas. (2021) Brand orientation: Conceptual extension, scale development and validation. Journal of Business Research 134, pages 203-222.
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Rana Faizan Gul, Dunnan Liu, Khalid Jamil, Sajjad Ahmad Baig, Fazal Hussain Awan & Mingguang Liu. (2021) Linkages between market orientation and brand performance with positioning strategies of significant fashion apparels in Pakistan. Fashion and Textiles 8:1.
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Aloisio Henrique Mazzarolo, Emerson Wagner Mainardes & Danilo Soares Montemor. (2021) Effects of internal marketing on strategic orientations in the banking sector. International Journal of Bank Marketing 39:5, pages 810-833.
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Jose Ribamar Siqueira, Nathalie Peña-García, Enrique ter Horst, German Molina & Monica Villamil. (2021) The Role of Brand Commitment in the Retail Sector: The Relation with Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity 7:2, pages 154.
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Marc Dressler & Ivan Paunovic. (2021) Reaching for Customer Centricity—Wine Brand Positioning Configurations. Journal of Open Innovation: Technology, Market, and Complexity 7:2, pages 139.
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Serhat Adem SOP. (2021) The Effect of Market-Oriented and Brand-Oriented Service Improvement on Hotel Performance. Advances in Hospitality and Tourism Research (AHTR) 9:1, pages 29-48.
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Marc Dressler & Ivan Paunovic. (2021) A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-Creation. Sustainability 13:2, pages 805.
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León Darío Parra Bernal & Milenka Linneth Argote Cusi. 2021. Research Anthology on Small Business Strategies for Success and Survival. Research Anthology on Small Business Strategies for Success and Survival
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Hari Lal Bhaskar. (2020) Establishing a link among total quality management, market orientation and organizational performance. The TQM Journal 32:6, pages 1507-1524.
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Steven W. Bayighomog Likoum, Mohamed Dawood Shamout, Ibrahim Harazneh & A. Mohammed Abubakar. (2018) Market-Sensing Capability, Innovativeness, Brand Management Systems, Market Dynamism, Competitive Intensity, and Performance: an Integrative Review. Journal of the Knowledge Economy 11:2, pages 593-613.
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Ibrahim Alnawas & Allam Abu Farha. (2020) Strategic orientations and capabilities' effect on SMEs' performance. Marketing Intelligence & Planning 38:7, pages 829-845.
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Christian Nedu Osakwe, Nikolina Palamidovska-Sterjadovska, Martin Mihajlov & Anita Ciunova-Shuleska. (2020) Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation. Marketing Intelligence & Planning 38:7, pages 813-828.
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León Darío Parra Bernal & Milenka Linneth Argote Cusi. 2020. Handbook of Research on Increasing the Competitiveness of SMEs. Handbook of Research on Increasing the Competitiveness of SMEs
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Ibrahim Alnawas & Jane Hemsley-Brown. (2019) Market orientation and hotel performance: investigating the role of high-order marketing capabilities. International Journal of Contemporary Hospitality Management 31:4, pages 1885-1905.
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Raphael Odoom & Priscilla Mensah. (2019) Brand orientation and brand performance in SMEs. Management Research Review 42:1, pages 155-171.
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Cosmas Anayochukwu Nwankwo & Macdonald Isaac Kanyangale. (2019) Market Orientation and Survival of Small and Medium Enterprises in Nigeria. Foundations of Management 11:1, pages 291-304.
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Gail M. Dludla & Siphiwe Dlamini. (2018) Does brand orientation lead to brand loyalty among senior and top management in a South African business-to-business organisation?. South African Journal of Business Management 49:1.
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Muhammad Anees-ur-Rehman, Saila Saraniemi, Pauliina Ulkuniemi & Pia Hurmelinna-laukkanen. (2017) The strategic hybrid orientation and brand performance of B2B SMEs. Journal of Small Business and Enterprise Development 24:3, pages 585-606.
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