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Michelle I. Seelig. (2023) Is it possible to create a favorable impression of greenness on skin care websites?. Journal of Marketing Communications 29:4, pages 358-378.
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Adina Dudau, Diana Stirbu, Maria Petrescu & Andreea Bocioaga. (2023) Enabling PSL and value co-creation through public engagement: a study of municipal service regeneration. Public Management Review 0:0, pages 1-28.
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Kashif Farhat, Wajeeha Aslam, Sany Sanuri Mohd Mokhtar & Iviane Ramos de Luna. (2023) A Forgotten Tale of Lurking Engagement and Social Media-Based Brand Communities. Journal of Internet Commerce 22:2, pages 189-223.
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Vahideh Arghashi & Cenk Arsun Yuksel. (2023) Customer brand engagement behaviors: the role of cognitive values, intrinsic and extrinsic motivations and self-brand connection. Journal of Marketing Theory and Practice 31:2, pages 146-172.
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Ria Wiid, Tomas Müllern & Adele Berndt. (2023) The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis. Journal of Current Issues & Research in Advertising 44:1, pages 1-23.
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P. K. Harikrishnan, Prem Prakash Dewani & Abhishek Behl. (2022) Scarcity Promotions and Consumer Aggressions: A Theoretical Framework. Journal of Global Marketing 35:4, pages 306-323.
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Gashaw Abeza, Norm O’Reilly & Benoît Séguin. (2022) The Sequential-Funnel-Based Focus Group Design: Adapting the Focus Group for Research in Sport Management. Journal of Global Sport Management 7:1, pages 43-70.
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Sangeeta Sharma & Arpan Bumb. (2022) Femluencing: Integration of Femvertising and Influencer Marketing on Social Media. Journal of Interactive Advertising 22:1, pages 95-111.
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Geoffrey Burston Webster, Tasadduq Imam & Catherine White. (2021) How Australian SMEs engage social media as digital touchpoints – a content analysis. Small Enterprise Research 28:2, pages 170-189.
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Bruno Schivinski, Daan G. Muntinga, Halley M. Pontes & Przemyslaw Lukasik. (2021) Influencing COBRAs: the effects of brand equity on the consumer’s propensity to engage with brand-related content on social media. Journal of Strategic Marketing 29:1, pages 1-23.
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Jameson L. Hayes, Brian C. Britt, William Evans, Stephen W. Rush, Nathan A. Towery & Alyssa C. Adamson. (2021) Can Social Media Listening Platforms’ Artificial Intelligence Be Trusted? Examining the Accuracy of Crimson Hexagon’s (Now Brandwatch Consumer Research’s) AI-Driven Analyses. Journal of Advertising 50:1, pages 81-91.
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Yuping Liu-Thompkins, Ewa Maslowska, Yuqing Ren & Hyejin Kim. (2020) Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising. Journal of Advertising 49:4, pages 394-410.
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Theo Araujo, Jonathan R. Copulsky, Jameson L. Hayes, Su Jung Kim & Jaideep Srivastava. (2020) From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape. Journal of Advertising 49:4, pages 428-445.
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Yan Shan, Kuan-Ju Chen & Jhih-Syuan (Elaine) Lin. (2020) When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive. International Journal of Advertising 39:5, pages 590-610.
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Teresa Fernandes & Ana Castro. (2020) Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities. Journal of Marketing Management 36:7-8, pages 660-681.
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Essi Pöyry, Petri Parvinen, Osmo Mattila & Jani Holopainen. (2020) Engaged, but with what? Objects of engagement in technology-aided B2B customer interactions. Journal of Marketing Management 36:3-4, pages 334-360.
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Jenely Dayana Villamediana-Pedrosa, Natalia Vila-Lopez & Inés Küster-Boluda. (2019) Secrets to design an effective message on Facebook: an application to a touristic destination based on big data analysis. Current Issues in Tourism 22:15, pages 1841-1861.
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Dean Creevey, Etain Kidney & Glenn Mehta. (2019) From dreaming to believing: a review of consumer engagement behaviours with brands’ social media content across the holiday travel process. Journal of Travel & Tourism Marketing 36:6, pages 679-691.
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Agnès Helme-Guizon & Fanny Magnoni. (2019) Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?. Journal of Marketing Management 35:7-8, pages 716-741.
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Anupama Vohra & Neha Bhardwaj. (2019) From active participation to engagement in online communities: Analysing the mediating role of trust and commitment. Journal of Marketing Communications 25:1, pages 89-114.
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Sarah-Louise Mitchell & Moira Clark. (2019) Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations. Journal of Marketing Management 35:1-2, pages 13-39.
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Shu-Chuan Chu, Che-Hui Lien & Yang Cao. (2019) Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM. International Journal of Advertising 38:1, pages 26-49.
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T. Bettina Cornwell. (2019) Less “Sponsorship As Advertising” and More Sponsorship-Linked Marketing As Authentic Engagement. Journal of Advertising 48:1, pages 49-60.
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Lara Stocchi, Nina Michaelidou, Naser Pourazad & Milena Micevski. (2018) The rules of engagement: how to motivate consumers to engage with branded mobile apps. Journal of Marketing Management 34:13-14, pages 1196-1226.
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Tim Jones, Chatura Ranaweera, Jeff Murray & Harvir Bansal. (2018) A prototyping analysis of relationship marketing constructs: what constructs to use when. Journal of Marketing Management 34:9-10, pages 865-901.
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José Manuel Gavilanes, Tessa Christina Flatten & Malte Brettel. (2018) Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement. Journal of Advertising 47:1, pages 4-23.
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Edward C. Malthouse & Hairong Li. (2017) Opportunities for and Pitfalls of Using Big Data in Advertising Research. Journal of Advertising 46:2, pages 227-235.
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Linda D. Hollebeek, Jodie Conduit, Jill Sweeney, Geoffrey Soutar, Ingo O. Karpen, Wade Jarvis & Tom Chen. (2016) Epilogue to the Special Issue and reflections on the future of engagement research. Journal of Marketing Management 32:5-6, pages 586-594.
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