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Social marketing: thoughts from an empathetic outsider

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Ross Gordon, Foluké Abigail Bádéjọ́ & Lauren Gurrieri. (2022) Towards a framework for critical social marketing: what is to be done for emancipation?. Journal of Marketing Management 38:17-18, pages 2135-2163.
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Ulla-Maija Sutinen & Elina Närvänen. (2022) Constructing the food waste issue on social media: a discursive social marketing approach. Journal of Marketing Management 38:3-4, pages 219-247.
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Katherine Casey, Maria Lichrou & Lisa O’Malley. (2020) Prefiguring sustainable living: an ecovillage story. Journal of Marketing Management 36:17-18, pages 1658-1679.
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Ross Gordon, Rebekah Russell-Bennett & R. Craig Lefebvre. (2016) Social marketing: the state of play and brokering the way forward. Journal of Marketing Management 32:11-12, pages 1059-1082.
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Articles from other publishers (2)

Paromita Goswami & Jaideep Ghosh. (2024) Alleviating Help-Seeking Stigma Among Depressed College Students Through Shadow Social Marketing: A Meso-Level Intervention to a Wicked Problem. Social Marketing Quarterly 30:1, pages 61-82.
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Nikola Milicevic, Ines Djokic, Nenad Djokic & Aleksandar Grubor. (2022) Social Marketing in Promoting Sustainable Healthy Lifestyle among Student Population. Sustainability 14:3, pages 1874.
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