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Journal of Marketing Management Volume 32, 2016 - Issue 15-16: Contemporary Issues in Museums and Heritage Marketing Management
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Articles

Role conflict and changing heritage practice: ancestral tourism in Scotland

Samantha MurdyDepartment of Marketing, Strathclyde Business School, University of Strathclyde, Glasgow, UKCorrespondence[email protected]
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,
Matthew AlexanderDepartment of Marketing, Strathclyde Business School, University of Strathclyde, Glasgow, UKView further author information
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Derek BryceDepartment of Marketing, Strathclyde Business School, University of Strathclyde, Glasgow, UKView further author information
Pages 1494-1512 | Received 09 Oct 2015, Accepted 05 Apr 2016, Published online: 16 May 2016

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Dominique Bourgeon-Renault, Maud Derbaix, Elodie Jarrier & Christine Petr. (2023) New marketing theories and practices emerging from innovations in the cultural and tourism sectors. Journal of Marketing Management 39:5-6, pages 367-372.
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Christina L. Mijnheer & Jordan R. Gamble. (2023) Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands. Journal of Marketing Management 39:5-6, pages 389-413.
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Articles from other publishers (5)

Adam R. Szromek & Marek Bugdol. (2023) An Attempt to Estimate the Social Value Resulting from Making Cultural Heritage Available in the Form of a Tourist Product. Heritage 6:12, pages 7427-7445.
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Jane Hamilton Johnstone, Derek Bryce & Matthew Alexander. (2023) Irreconcilability of heritage missions: Personalized and general tourism audiences. Annals of Tourism Research 102, pages 103621.
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Adele J. Bergin, Michelle K. Tucker & Nerina L. Jimmieson. (2021) Praise and recognition from supervisors buffers employee psychological strain: A two-sample investigation with tourism workers. Work 70:2, pages 531-546.
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Susana Andreia Salgueiro Rachão, Zélia de Jesus Breda, Carlos de Oliveira Fernandes & Veronique Nelly Paul Marie Joukes. (2021) Drivers of experience co-creation in food-and-wine tourism: An exploratory quantitative analysis. Tourism Management Perspectives 37, pages 100783.
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Susana Rachão, Zélia Breda, Carlos Fernandes & Veronique Joukes. (2020) Cocreation of tourism experiences: are food-related activities being explored?. British Food Journal 122:3, pages 910-928.
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