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Journal of Marketing Management Volume 32, 2016 - Issue 11-12: Advancing theory and research in strategic social marketing
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Midstream value creation in social marketing

Nadina R. LucaDepartment of Marketing, The York Management School, University of York, York, UKCorrespondence[email protected]
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Sally HibbertNottingham University Business School, University of Nottingham, Nottingham, UKView further author information
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Ruth McDonaldManchester Business School, University of Manchester, Manchester, UKView further author information
Pages 1145-1173 | Received 31 Jul 2015, Accepted 14 Apr 2016, Published online: 21 Jun 2016

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Read on this site (3)

Tanja Kamin, Krzysztof Kubacki & Sara Atanasova. (2022) Empowerment in social marketing: systematic review and critical reflection. Journal of Marketing Management 38:11-12, pages 1104-1136.
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Kumar Rakesh Ranjan, Sudeep Rohit, Rupanwita Dash & Ramendra Singh. (2021) Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging market. Journal of Marketing Management 37:9-10, pages 914-961.
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Alan Shaw. (2021) Promoting Social Change – Assessing How Twitter Was Used to Reduce Drunk Driving Behaviours Over New Year’s Eve. Journal of Promotion Management 27:3, pages 441-463.
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Articles from other publishers (16)

Nathaly Aya Pastrana & Rafael Obregón. (2023) Harnessing the power of social marketing for sustainable development. International Review on Public and Nonprofit Marketing 20:3, pages 661-692.
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Carina Roemer. 2020. The Palgrave Encyclopedia of Social Marketing. The Palgrave Encyclopedia of Social Marketing 1 6 .
Haruka Fujihira & Joy Parkinson. 2020. The Palgrave Encyclopedia of Social Marketing. The Palgrave Encyclopedia of Social Marketing 1 5 .
Pilar Gardiazabal & Constanza Bianchi. (2021) Value co-creation activities in retail ecosystems: well-being consequences. Journal of Services Marketing 35:8, pages 1028-1044.
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Nuno Baptista, Helena Alves & José Pinho. (2021) The case for social support in social marketing. RAUSP Management Journal 56:3, pages 295-313.
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Mahmooda Khaliq, Silvia Sommariva, Adaline M. Buerck, Rinah Rakotondrazaka, Lova Rakotoarisoa, Luke John Paul Barrett & James R. Mihelcic. (2021) Midstream Players Determine Population-Level Behavior Change: Social Marketing Research to Increase Demand for Lead-Free Components in Pitcher Pumps in Madagascar. International Journal of Environmental Research and Public Health 18:14, pages 7297.
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Julie Cook, Jennifer Lynes & Sarah Fries. (2021) Exploring Mistakes and Failures in Social Marketing: The Inside Story. Social Marketing Quarterly 27:1, pages 13-31.
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Breda McCarthy & Lynne Eagle. 2021. Broadening Cultural Horizons in Social Marketing. Broadening Cultural Horizons in Social Marketing 3 28 .
Nadina R. Luca. 2020. The Palgrave Encyclopedia of Social Marketing. The Palgrave Encyclopedia of Social Marketing 1 8 .
Bach Quang Ho & Yuki Inoue. (2020) Driving Network Externalities in Education for Sustainable Development. Sustainability 12:20, pages 8539.
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Krzysztof Kubacki, Dariusz Siemieniako & Linda Brennan. (2020) Building positive resilience through vulnerability analysis. Journal of Social Marketing ahead-of-print:ahead-of-print.
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Nathaly Aya Pastrana, Maria Lazo-Porras, J. Jaime Miranda, David Beran & L. Suzanne Suggs. (2020) Social marketing interventions for the prevention and control of neglected tropical diseases: A systematic review. PLOS Neglected Tropical Diseases 14:6, pages e0008360.
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Edward Pinkney, Hoi Fung Wong & Pui Fai Wong. 2020. Primary Care Revisited. Primary Care Revisited 277 294 .
Handyanto Widjojo, Avanti Fontana, Gita Gayatri & Agus W. Soehadi. (2019) Value co-creation for innovation: evidence from Indonesian Organic Community. Asia Pacific Journal of Marketing and Logistics 32:2, pages 428-444.
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Nadina R. Luca, Sally Hibbert & Ruth McDonald. (2019) Understanding behaviour change in context: examining the role of midstream social marketing programmes. Sociology of Health & Illness 41:7, pages 1373-1395.
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Nicola Jayne Williams-Burnett & Paula Kearns. (2018) A new perspective: consumer values and the consumption of physical activity. Education + Training 60:9, pages 930-952.
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