Advanced search
Publication Cover
Journal of Marketing Management Volume 32, 2016 - Issue 11-12: Advancing theory and research in strategic social marketing
Submit an article Journal homepage
9,474
Views
54
CrossRef citations to date
0
Altmetric
Editorial

Social marketing: the state of play and brokering the way forward

Ross GordonDepartment of Marketing and Management, Faculty of Business and Economics, Macquarie University, Sydney, AustraliaCorrespondence[email protected]
View further author information
,
Rebekah Russell-BennettSchool of Advertising, Marketing and Public Relations, QUT School of Business, Queensland University of Technology, Brisbane, AustraliaView further author information
&
R. Craig LefebvreFaculty of Community and Family Health, University of South Florida, Tampa, FL, USAView further author information
Pages 1059-1082 | Published online: 02 Sep 2016

Citations (54)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (11)

Marilu Fernandez-Haddad & Raquel Carolina Lara Gonzalez. (2023) Key Factors that Influence School Dropouts Amongst Adolescents in Marginalized Urban Areas of Mexico. Journal of Nonprofit & Public Sector Marketing 35:5, pages 494-520.
Read now
Julia N. Albrecht & Eliza Marguerite Raymond. (2023) National destination pledges as innovative visitor management tools – social marketing for behaviour change in tourism. Journal of Sustainable Tourism 31:3, pages 859-876.
Read now
Ross Gordon, Foluké Abigail Bádéjọ́ & Lauren Gurrieri. (2022) Towards a framework for critical social marketing: what is to be done for emancipation?. Journal of Marketing Management 38:17-18, pages 2135-2163.
Read now
Tri Sulistyaningsih, Jainuri Jainuri, Salahudin Salahudin, Hazel Dapat Jovita & Achmad Nurmandi. (2022) Can Combined Marketing and Planning-oriented of Community-based Social Marketing (CBSM) Project Successfully Transform the Slum Area to Tourism Village? A Case Study of the Jodipan Colorful Urban Village, Malang, Indonesia. Journal of Nonprofit & Public Sector Marketing 34:4, pages 421-450.
Read now
Folúké Bádéjọ́, Pauline Maclaran, Andreas Chatzidakis, Simone Pettigrew, Ross Gordon, Fiona Spotswood & Sally Dibb. (2022) Reflections on some key issues and challenges for marketing for social good. Journal of Marketing Management 38:11-12, pages 1203-1217.
Read now
Nathaly Aya Pastrana, Claire Somerville & L. Suzanne Suggs. (2022) Integrating gender into social marketing programmes. Journal of Marketing Management 38:11-12, pages 1072-1103.
Read now
Laura Romero-Domínguez, Josefa D. Martín-Santana, Agustín J. Sánchez-Medina & Asunción Beerli-Palacio. (2021) Lines of Scientific Research in the Study of Blood Donor Behavior from a Social Marketing Perspective. Journal of Nonprofit & Public Sector Marketing 33:3, pages 307-358.
Read now
Alan Shaw. (2021) Promoting Social Change – Assessing How Twitter Was Used to Reduce Drunk Driving Behaviours Over New Year’s Eve. Journal of Promotion Management 27:3, pages 441-463.
Read now
Nathaly Aya Pastrana, Claire Somerville & L. Suzanne Suggs. (2020) The gender responsiveness of social marketing interventions focused on neglected tropical diseases. Global Health Action 13:1.
Read now
Valerie Harwood & Nyssa Murray. (2019) Strategic discourse production and parent involvement: including parent knowledge and practices in the Lead My Learning campaign. International Journal of Inclusive Education 23:4, pages 353-368.
Read now
Sharyn Rundle-Thiele, Patricia David, Taylor Willmott, Bo Pang, Lynne Eagle & Rachel Hay. (2019) Social marketing theory development goals: an agenda to drive change. Journal of Marketing Management 35:1-2, pages 160-181.
Read now

Articles from other publishers (43)

James Kite, Margaret Thomas, Bill Bellew, Adrian Bauman & Anne Grunseit. (2024) Mass media campaigns and the ‘file drawer problem’: A mixed methods study of how to avoid campaign failure. PLOS ONE 19:4, pages e0294372.
Crossref
Johnpaul Smith, Ann-Marie Kennedy & Ekant Veer. (2024) Queering Rainbow Social Marketing: Ensuring Equitable Outcomes for Rainbow Communities. Australasian Marketing Journal.
Crossref
Victor O. Okolo, Millicent Ifeyinwa Ohanagorom, Gbemisola Ogbolu, Ifeanyichukwu Oranusi & Charles Eze Obeta. (2024) Social marketing efficacy in driving attitudinal changes of female students: Escapade of campus prostitution in Nigerian universities. Innovative Marketing 20:1, pages 185-198.
Crossref
Paromita Goswami & Jaideep Ghosh. (2024) Alleviating Help-Seeking Stigma Among Depressed College Students Through Shadow Social Marketing: A Meso-Level Intervention to a Wicked Problem. Social Marketing Quarterly 30:1, pages 61-82.
Crossref
M. Bilal Akbar & Elizabeth Barnes. (2023) Verification of GPDS planning framework for social marketing: a Delphi method. International Review on Public and Nonprofit Marketing 21:1, pages 51-81.
Crossref
Tuba Türkmendağ & Azize Hassan. (2024) A stakeholder perspective on poverty reduction through the implementation of social marketing in the context of tourism. Frontiers in Psychology 14.
Crossref
Rachael Millard & M. Bilal Akbar. (2023) Conceptualising reflexivity within critical discourse of social marketing. Journal of Social Marketing 14:1, pages 73-94.
Crossref
Liz Foote, Phill Sherring & Sharyn Rundle-Thiele. (2023) Why can’t we be friends? Bridging the academic/practitioner gap in social marketing. Journal of Social Marketing 14:1, pages 26-51.
Crossref
Michael Shaw, Sardana Islam Khan & Priyantha Bandara. (2023) Using social marketing to improve retirement funding for women in Australia and other countries. Mujer Andina 2:1, pages 83-96.
Crossref
Liz Foote, Kathleen Kelly, Nancy R. Lee & Abigail Abrash Walton. (2023) Picking Up the Beat: Social Marketing Academic Course Offerings and Trends as the Discipline Marks 50 Years. Social Marketing Quarterly 29:3, pages 274-308.
Crossref
M Bilal Akbar, Liz Foote & Alison Lawson. (2023) Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice. Social Marketing Quarterly 29:3, pages 241-256.
Crossref
Nathaly Aya Pastrana & Rafael Obregón. (2023) Harnessing the power of social marketing for sustainable development. International Review on Public and Nonprofit Marketing 20:3, pages 661-692.
Crossref
Ibe Delvaux & Wendy Van den Broeck. (2023) Social Marketing and the Sustainable Development Goals: Scoping Review (2013–2021). International Review on Public and Nonprofit Marketing 20:3, pages 573-603.
Crossref
Tala Abuhussein & Sima Magatef. (2022) Social marketing, social media and eudaimonic well-being: a qualitative exploration. Asia-Pacific Journal of Business Administration 15:4, pages 527-552.
Crossref
Anna Elena Francke & Lorena Carrete. (2023) Consumer self-regulation: Looking back to look forward. A systematic literature review. Journal of Business Research 157, pages 113461.
Crossref
Joe E. Heimlich & Nicole M. Ardoin. 2023. Zoos and Aquariums in the Public Mind. Zoos and Aquariums in the Public Mind 35 54 .
Carina Roemer. 2020. The Palgrave Encyclopedia of Social Marketing. The Palgrave Encyclopedia of Social Marketing 1 6 .
Erik Cateriano-Arévalo, Saud Alrakhayes, Liz Foote, Tamanna Hussain, Krystle Lai & Lucy Nyundo. (2022) Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity. A Viewpoint. Journal of Social Marketing 12:3, pages 315-336.
Crossref
M. Bilal Akbar, Liz Foote, Alison Lawson, Jeff French, Sameer Deshpande & Nancy R. Lee. (2021) The social marketing paradox: challenges and opportunities for the discipline. International Review on Public and Nonprofit Marketing 19:2, pages 367-389.
Crossref
Georgios Patsiaouras, Anastasia Veneti & William Green. (2021) The Hong Kong Umbrella Movement as a non‐profit organization: An empirical study on the use of visual branding practices for social change. Journal of Philanthropy and Marketing 27:2.
Crossref
Marisol Alonso Vazquez & Nathaly Aya Pastrana. (2022) Social Marketing in Latin America: A Historical Overview. Social Marketing Quarterly 28:1, pages 8-27.
Crossref
Nikola Milicevic, Ines Djokic, Nenad Djokic & Aleksandar Grubor. (2022) Social Marketing in Promoting Sustainable Healthy Lifestyle among Student Population. Sustainability 14:3, pages 1874.
Crossref
Marco Antonio Cruz-Morato, Josefa García-Mestanza & Carmen Dueñas-Zambrana. (2021) Special Employment Centres, Time Factor and Sustainable Human Resources Management in Spanish Hotel Industry: Can Corporate Social Marketing Improve the Labour Situation of People with Disabilities?. Sustainability 13:19, pages 10710.
Crossref
Nuno Baptista, Helena Alves & José Pinho. (2021) The case for social support in social marketing. RAUSP Management Journal 56:3, pages 295-313.
Crossref
Carina Roemer, Sharyn Rundle-Thiele & Patricia David. (2021) Moving theory focus beyond individuals targeted for change: observing project stakeholder interactions. Journal of Social Marketing 11:2, pages 148-166.
Crossref
Justė STATNICKAITĖ & Monika PAULĖ. MODEL FOR SOCIAL MARKETING IMPACT ON CONSUMERS HEALTHY LIFESTYLE CHOICE. MODEL FOR SOCIAL MARKETING IMPACT ON CONSUMERS HEALTHY LIFESTYLE CHOICE.
Juan Miguel Rey-Pino & Francisco Javier Montoro-Ríos. 2020. Responsible Consumption and Production. Responsible Consumption and Production 1 15 .
. 2020. An Introduction to Community and Primary Health Care. An Introduction to Community and Primary Health Care.
Kishan Kariippanon, Ross Gordon, Laknath Jayasinghe & Glen Gurruwiwi. (2019) Collective reflexivity in social marketing through ethnographic film-making: The Yolngu story of tobacco in Yirrkala, Australia. Marketing Theory 20:1, pages 123-143.
Crossref
Sarah B. Garlington, Mary Elizabeth Collins & Margaret R. Durham Bossaller. (2019) An Ethical Foundation for Social Good: Virtue Theory and Solidarity. Research on Social Work Practice 30:2, pages 196-204.
Crossref
Michàlle E. Mor Barak. (2018) The Practice and Science of Social Good: Emerging Paths to Positive Social Impact. Research on Social Work Practice 30:2, pages 139-150.
Crossref
Jay Kassirer, Craig Lefebvre, Winthrop Morgan, Rebekah Russell-Bennett, Ross Gordon, Jeff French, L. Suzanne Suggs, Nancy Lee & Brian J. Biroscak. (2019) Social Marketing Comes of Age: A Brief History of the Community of Practice, Profession, and Related Associations, With Recommendations for Future Growth. Social Marketing Quarterly 25:3, pages 209-225.
Crossref
Kushagra Kulshreshtha, Naval Bajpai, Vikas Tripathi & Gunjan Sharma. (2019) Cause-related marketing: an exploration of new avenues through conjoint analysis. Benchmarking: An International Journal 26:6, pages 2017-2050.
Crossref
Vicki Janine Little, Christina Kwai Choi Lee & Sumesh Nair. (2019) Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems?. Journal of Macromarketing 39:2, pages 166-187.
Crossref
Sarah B. Garlington, Mary Elizabeth Collins & Margaret R. Durham Bossaller. (2019) WITHDRAWN—Administrative Duplicate Publication: An Ethical Foundation for Social Good: Virtue Theory and Solidarity. Research on Social Work Practice, pages 104973151983947.
Crossref
Jing Huey Chin & Shaheen Mansori. 2019. Reference Module in Food Science. Reference Module in Food Science.
Valerie Harwood & Nyssa MurrayValerie Harwood & Nyssa Murray. 2019. The Promotion of Education. The Promotion of Education 257 273 .
Valerie Harwood & Nyssa MurrayValerie Harwood & Nyssa Murray. 2019. The Promotion of Education. The Promotion of Education 95 129 .
Valerie Harwood & Nyssa MurrayValerie Harwood & Nyssa Murray. 2019. The Promotion of Education. The Promotion of Education 61 93 .
Valerie Harwood & Nyssa MurrayValerie Harwood & Nyssa Murray. 2019. The Promotion of Education. The Promotion of Education 1 28 .
Georgios Patsiaouras, Anastasia Veneti & William Green. (2017) Marketing, art and voices of dissent. Marketing Theory 18:1, pages 75-100.
Crossref
Marie-Louise Fry, Josephine Previte & Linda Brennan. (2017) Social change design: disrupting the benchmark template. Journal of Social Marketing 7:2, pages 119-134.
Crossref
William Bellew, Adrian Bauman, Becky Freeman & James Kite. (2017) Social countermarketing: brave new world, brave new map. Journal of Social Marketing 7:2, pages 205-222.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.