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Journal of Marketing Management Volume 33, 2017 - Issue 1-2: The Internet of Things (IoT) and Marketing: The State of Play, Future Trends and the Implications for Marketing
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Commentaries

Unlocking value from machines: business models and the industrial internet of things

Michael EhretNottingham Business School, Nottingham Trent University, Nottingham, UKView further author information
&
Jochen WirtzDepartment of Marketing, National University of Singapore, Singapore, SingaporeCorrespondence[email protected]
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Pages 111-130 | Published online: 11 Nov 2016

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