Advanced search
Publication Cover
Journal of Marketing Management Volume 33, 2017 - Issue 1-2: The Internet of Things (IoT) and Marketing: The State of Play, Future Trends and the Implications for Marketing
Submit an article Journal homepage
1,303
Views
15
CrossRef citations to date
0
Altmetric
Commentaries

The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution

John M. T. BalmerThe Marketing and Corporate Brand Research Group, Brunel Business School, Brunel University London, London, UKCorrespondence[email protected]
View further author information
&
Dorothy A. YenThe Marketing and Corporate Brand Research Group, Brunel Business School, Brunel University London, London, UKView further author information
Pages 131-144 | Published online: 25 Nov 2016

Citations (15)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Maria Petrescu, John T. Gironda & Pradeep K. Korgaonkar. (2018) Online piracy in the context of routine activities and subjective norms. Journal of Marketing Management 34:3-4, pages 314-346.
Read now

Articles from other publishers (14)

Tatiana León-Alberca, Paula Renés-Arellano & Ignacio Aguaded. 2024. Communication and Applied Technologies. Communication and Applied Technologies 309 318 .
Samson Ajayi, Sandra Maria Correia Loureiro & Daniela Langaro. (2022) Internet of things and consumer engagement on retail: state-of-the-art and future directions. EuroMed Journal of Business 18:3, pages 397-423.
Crossref
Ratiba Riyaz, Mushtaq Ahmad Darzi, Romana Riyaz & Yusra Showkat Bakshi. 2023. Global Applications of the Internet of Things in Digital Marketing. Global Applications of the Internet of Things in Digital Marketing 349 361 .
Evelina Blažinauskytė & Vytautas Dikčius. INDUSTRY 4.0 TECHNOLOGIES ENABLEMENT IN MARKETING ACTIVITIES OF SMES TO FULFILL CUSTOMERS’ NEEDS FOR PERSONALIZATION: A SYSTEMATIC REVIEW. INDUSTRY 4.0 TECHNOLOGIES ENABLEMENT IN MARKETING ACTIVITIES OF SMES TO FULFILL CUSTOMERS’ NEEDS FOR PERSONALIZATION: A SYSTEMATIC REVIEW.
Marc K. Peter & Martina Dalla Vecchia. 2023. Neue Trends in Wirtschaftsinformatik und eingesetzte Technologien. Neue Trends in Wirtschaftsinformatik und eingesetzte Technologien 267 284 .
Sayed Abdul Majid Gilani & Alessio Faccia. (2022) Broadband Connectivity, Government Policies, and Open Innovation: The Crucial IT Infrastructure Contribution in Scotland. Journal of Open Innovation: Technology, Market, and Complexity 8:1, pages 1.
Crossref
Samuel Ribeiro-Navarrete, Daniel Palacios-Marqués, Carlos Lassala & Klaus Ulrich. (2021) Key factors of information management for crowdfunding investor satisfaction. International Journal of Information Management 59, pages 102354.
Crossref
Boris Bartikowski & Guido Berens. (2021) Attribute framing in CSR communication: Doing good and spreading the word – But how?. Journal of Business Research 131, pages 700-708.
Crossref
Yong Kyu Lee. 2021. Examining the Socio-Technical Impact of Smart Cities. Examining the Socio-Technical Impact of Smart Cities 180 198 .
Marc K. Peter & Martina Dalla Vecchia. 2021. New Trends in Business Information Systems and Technology. New Trends in Business Information Systems and Technology 251 265 .
Sara Moccia, Luca Romeo, Lucia Migliorelli, Emanuele Frontoni & Primo Zingaretti. 2020. Deep Learners and Deep Learner Descriptors for Medical Applications. Deep Learners and Deep Learner Descriptors for Medical Applications 213 236 .
Mohamed Abdel-Basset, Mai Mohamed, Victor Chang & Florentin Smarandache. (2019) IoT and Its Impact on the Electronics Market: A Powerful Decision Support System for Helping Customers in Choosing the Best Product. Symmetry 11:5, pages 611.
Crossref
Martina Dalla Vecchia & Marc K. Peter. 2018. Business Information Systems and Technology 4.0. Business Information Systems and Technology 4.0 117 130 .
Mohammad Mehdi Mehralian. (2022) Effect of Internet of Things on Marketing Performance: The Mediating Role of Entrepreneurship Orientation. SSRN Electronic Journal.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.