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Journal of Marketing Management Volume 33, 2017 - Issue 1-2: The Internet of Things (IoT) and Marketing: The State of Play, Future Trends and the Implications for Marketing
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Editorial

The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing

Bang NguyenEast China University of Science Technology
&
Lyndon SimkinCoventry University
Pages 1-6 | Published online: 06 Jan 2017

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Duygu Akdevelioglu, Sean Hansen & Alladi Venkatesh. (2022) Wearable technologies, brand community and the growth of a transhumanist vision. Journal of Marketing Management 38:5-6, pages 569-604.
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Rita Kottasz, Roger Bennett, Rohini Vijaygopal & Bettina Gardasz. (2021) Driverless futures: current non-drivers’ willingness to travel in driverless vehicles. Journal of Marketing Management 37:15-16, pages 1656-1689.
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Yang Lu, Savvas Papagiannidis & Eleftherios Alamanos. (2021) Adding ‘things’ to the internet: exploring the spillover effect of technology acceptance. Journal of Marketing Management 37:7-8, pages 626-650.
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Merlin Stone & Neil Woodcock. (2021) Developments in B to B and B to C Marketing and Sales Automation Systems. Journal of Business-to-Business Marketing 28:2, pages 203-222.
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Mark Taylor, Denis Reilly & Chris Wren. (2020) Internet of things support for marketing activities. Journal of Strategic Marketing 28:2, pages 149-160.
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