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Journal of Marketing Management Volume 33, 2017 - Issue 11-12: Research Frontiers in Cognitive, Socio-Cognitive, Behavioural, Social and Applied Psychology: Implications for Marketing Theory and Consumer Research
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Articles

Consumers’ identities and compartmentalisation tendencies in alcohol consumption

Diana Gregory-SmithBirmingham Business School, University of Birmingham, Birmingham, UKCorrespondence[email protected]
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Danae ManikaSchool of Business and Management, Queen Mary University of London, London, UKView further author information
Pages 942-972 | Received 09 May 2016, Accepted 02 Mar 2017, Published online: 12 Apr 2017

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Read on this site (2)

Danae Manika & Diana Gregory-Smith. (2021) Advancing spillover research: behavioural, contextual and temporal approaches. Journal of Marketing Management 37:7-8, pages 595-598.
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H.P. Samanthika Gallage, Teresa Heath & Caroline Tynan. (2020) Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages. Journal of Marketing Management 36:17-18, pages 1635-1657.
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Articles from other publishers (1)

Polly F. Ingram & Peter R. Finn. (2023) The nomological network of drinker identity: A scoping review. Addictive Behaviors 141, pages 107654.
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