Journal of Marketing Management, Volume 33, Issue 11-12 (2017)

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Journal of Marketing Management, Volume 33, Issue 11-12 (2017)

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Research Frontiers in Cognitive, Socio-Cognitive, Behavioural, Social and Applied Psychology: Implications for Marketing Theory and Consumer Research

Editorial

Editorial
Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology: implications for marketing theory and consumer research
Victoria Wells & Drew Martin
Pages: 873-877
Published online: 11 Sep 2017
First Page PreviewforResearch frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology: implications for marketing theory and consumer research | Full Text | References | PDF (483.3 KB)
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Commentary

Article Commentary
This is your brain on neuromarketing: reflections on a decade of research
Nick Lee, Leif Brandes, Laura Chamberlain & Carl Senior
Pages: 878-892
Published online: 31 May 2017
AbstractforThis is your brain on neuromarketing: reflections on a decade of research | Full Text | References | PDF (1.3 MB)
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Article Commentary
Barriers to advancing the science and practice of marketing
Andrew Scott Baron, Gerald Zaltman & Jerry Olson
Pages: 893-908
Published online: 25 May 2017
AbstractforBarriers to advancing the science and practice of marketing | Full Text | References | PDF (1.3 MB)
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Article Commentary
Is consumer psychology research ready for today’s attention economy?
Jenni Romaniuk & Cathy Nguyen
Pages: 909-916
Published online: 31 Mar 2017
AbstractforIs consumer psychology research ready for today’s attention economy? | Full Text | References | PDF (618.3 KB)
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Articles

Article
The weight of the saddened soul: the bidirectionality between physical heaviness and sadness and its implications for sensory marketing
Yu-chen Hung, Xue Zheng, Jamie Carlson & Laura M. Giurge
Pages: 917-941
Published online: 22 May 2017
AbstractforThe weight of the saddened soul: the bidirectionality between physical heaviness and sadness and its implications for sensory marketing | Full Text | References | PDF (1.7 MB)
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Article
Consumers’ identities and compartmentalisation tendencies in alcohol consumption
Diana Gregory-Smith & Danae Manika
Pages: 942-972
Published online: 12 Apr 2017
AbstractforConsumers’ identities and compartmentalisation tendencies in alcohol consumption | Full Text | References | PDF (2.1 MB)
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Article
Motivating intention to take action on behalf of an out-group: implications for the use of advocacy messages in social marketing strategies
Jane Summers & Jessica Summers
Pages: 973-1002
Published online: 10 Apr 2017
AbstractforMotivating intention to take action on behalf of an out-group: implications for the use of advocacy messages in social marketing strategies | Full Text | References | PDF (2.2 MB)
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Article
Not worth the risk? Applying life history theory to understand rejection of the experiential recommendation
Sarah Mittal & Jill Sundie
Pages: 1003-1034
Published online: 03 Apr 2017
AbstractforNot worth the risk? Applying life history theory to understand rejection of the experiential recommendation | Full Text | References | PDF (2.4 MB)
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Corrigendum

Correction
Corrigendum
Page: x
Published online: 28 Jun 2017
CitationforCorrigendum | Full Text | PDF (104.3 KB)
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