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Journal of Marketing Management Volume 33, 2017 - Issue 11-12: Research Frontiers in Cognitive, Socio-Cognitive, Behavioural, Social and Applied Psychology: Implications for Marketing Theory and Consumer Research
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Articles

Motivating intention to take action on behalf of an out-group: implications for the use of advocacy messages in social marketing strategies

Jane SummersSchool of Management and Enterprise, University of Southern Queensland, Toowoomba, QLD, AustraliaCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-0604-152XView further author information
ORCID Icon &
Jessica SummersOffice of Planning Services, Griffith University, Brisbane, QLD, AustraliaORCID Iconhttp://orcid.org/0000-0002-2112-1173View further author information
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Pages 973-1002 | Received 28 Jun 2016, Accepted 14 Feb 2017, Published online: 10 Apr 2017

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Read on this site (1)

Yu-Tse Lin. (2022) Moderating reference group and message framing influences on sustainable surplus food consumption advertising appeals. Journal of Marketing Management 38:11-12, pages 1218-1244.
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Articles from other publishers (4)

Danny Tengti Kao, Annie Pei‐I Yu & Chao‐Feng Lee. (2022) Impact of Message Construal, Temporal Distance, and Construal Level on Potential Philanthropic Supporters' Intentions to Donate. Japanese Psychological Research.
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Ana Minguez & Francisco Javier Sese. (2021) Social norms and recognition in social fundraising campaigns: The moderating role of self‐construal . Journal of Philanthropy and Marketing 27:1.
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Hongjoo Woo, Seeun Kim & Michelle Lynn Childs. (2019) Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing. International Marketing Review 37:4, pages 671-694.
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Marta Rey-García & Vanessa Mato-Santiso. 2019. Case Studies on Social Marketing. Case Studies on Social Marketing 161 170 .

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