Advanced search
Publication Cover
Journal of Marketing Management Volume 33, 2017 - Issue 5-6
Submit an article Journal homepage
2,123
Views
6
CrossRef citations to date
0
Altmetric
Articles

Why do firms delete brands? Insights from a qualitative study

Purvi ShahFoisie Business School, Worcester Polytechnic Institute, Worcester, MA, USACorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-6672-6934View further author information
ORCID Icon
Pages 446-463 | Received 20 Jun 2016, Accepted 26 Mar 2017, Published online: 10 May 2017

Citations (6)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (3)

Qingyun Zhu, Purvi Shah & Joseph Sarkis. (2020) A paler shade of green: implications of green product deletion on supply chains. International Journal of Production Research 58:15, pages 4567-4588.
Read now
Jessica Wyllie & Jamie Carlson. (2018) To follow the yellow brick road: exploring the journey to mental well-being consumption. Journal of Marketing Management 34:17-18, pages 1557-1586.
Read now
Michael A. Jones, Stephanie T. Gillison, Colin B. Gabler & Kristy Reynolds. Consumer response to product discontinuations. Journal of Marketing Theory and Practice 0:0, pages 1-21.
Read now

Articles from other publishers (3)

Qingyun Zhu, Roberto Antonio Martins, Purvi Shah & Joseph Sarkis. (2023) A Bibliometric Review of Brand and Product Deletion Research: Setting a Research Agenda. IEEE Transactions on Engineering Management 70:2, pages 554-575.
Crossref
Naeem Gul Gilal, Jing Zhang, Faheem Gul Gilal & Rukhsana Gul Gilal. (2019) Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements. Journal of Brand Management 27:2, pages 160-180.
Crossref
Purvi Shah. (2019) Product Deletion in the Information Technology Industry. IEEE Engineering Management Review 47:4, pages 55-59.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.