Journal of Marketing Management, Volume 33, Issue 5-6 (2017)

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Journal of Marketing Management, Volume 33, Issue 5-6 (2017)

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Articles

Article
Optimal standard measures for marketing
John R. Rossiter
Pages: 313-326
Published online: 24 Mar 2017
AbstractforOptimal standard measures for marketing | Full Text | References | PDF (1,005.6 KB)
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Article
The impact of personalised incentives on the profitability of customer retention campaigns
Ali Tamaddoni, Stanislav Stakhovych & Michael Ewing
Pages: 327-347
Published online: 06 Mar 2017
AbstractforThe impact of personalised incentives on the profitability of customer retention campaigns | Full Text | References | PDF (1.8 MB)
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Article
Seek or destroy? Examining value creation and destruction in behaviour maintenance in social marketing
Nadia Zainuddin, Kendall Dent & Leona Tam
Pages: 348-374
Published online: 28 Mar 2017
AbstractforSeek or destroy? Examining value creation and destruction in behaviour maintenance in social marketing | Full Text | References | PDF (1.7 MB)
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Article
Social media engagement: a model of antecedents and relational outcomes
Laurence Dessart
Pages: 375-399
Published online: 27 Mar 2017
AbstractforSocial media engagement: a model of antecedents and relational outcomes | Full Text | References | PDF (1.7 MB)
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Article
Putting sense of place at the centre of place brand development
Agnès François Lecompte, Magali Trelohan, Michel Gentric & Manuelle Aquilina
Pages: 400-420
Published online: 10 Apr 2017
AbstractforPutting sense of place at the centre of place brand development | Full Text | References | PDF (1.4 MB)
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Article
The ambiguity of place branding consultancy: working with stakeholders in Rio de Janeiro
Raquel Goulart Sztejnberg & Massimo Giovanardi
Pages: 421-445
Published online: 22 May 2017
AbstractforThe ambiguity of place branding consultancy: working with stakeholders in Rio de Janeiro | Full Text | References | PDF (1.8 MB)
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Article
Why do firms delete brands? Insights from a qualitative study
Purvi Shah
Pages: 446-463
Published online: 10 May 2017
AbstractforWhy do firms delete brands? Insights from a qualitative study | Full Text | References | PDF (1.3 MB)
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Article
Consumer intentions to engage in s-commerce: a cross-national study
Constanza Bianchi, Lynda Andrews, Melanie Wiese & Syed Fazal-E-Hasan
Pages: 464-494
Published online: 18 May 2017
AbstractforConsumer intentions to engage in s-commerce: a cross-national study | Full Text | References | PDF (2.1 MB)
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Erratum

Correction
Erratum
Page: x
Published online: 05 Jun 2017
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