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Journal of Marketing Management Volume 33, 2017 - Issue 11-12: Research Frontiers in Cognitive, Socio-Cognitive, Behavioural, Social and Applied Psychology: Implications for Marketing Theory and Consumer Research
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Commentary

Barriers to advancing the science and practice of marketing

Andrew Scott BaronDepartment of Psychology and Affiliate at the National Core for Neuroethics, University of British Columbia, Vancouver, BC, CanadaCorrespondence[email protected]
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,
Gerald ZaltmanHarvard Business School, Cambridge, MA, USA;Olson Zaltman Associates, Pittsburgh, PA, USAView further author information
&
Jerry OlsonOlson Zaltman Associates, Pittsburgh, PA, USA;Penn State University, State College, PA, USAView further author information
Pages 893-908 | Published online: 25 May 2017

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Rita Kottasz, Roger Bennett, Rohini Vijaygopal & Bettina Gardasz. (2021) Driverless futures: current non-drivers’ willingness to travel in driverless vehicles. Journal of Marketing Management 37:15-16, pages 1656-1689.
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Victoria Wells & Drew Martin. (2017) Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology: implications for marketing theory and consumer research. Journal of Marketing Management 33:11-12, pages 873-877.
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David Juárez-Varón, Ana Mengual-Recuerda, Alexandru Capatina & Marian Núñez Cansado. (2023) Footwear consumer behavior: The influence of stimuli on emotions and decision making. Journal of Business Research 164, pages 114016.
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Ricardo Cayolla. (2022) Communicating the Value of Fan Identity in the Sport Industry: Commentary on Consumer Neuroscience Possible Research Ideas. International Journal of Sport Communication 15:4, pages 293-297.
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Sandra Jardim, Carlos Mora & Tiago Santana. (2021) A Multilingual Lexicon-based Approach for Sentiment Analysis in Social and Cultural Information System Data. A Multilingual Lexicon-based Approach for Sentiment Analysis in Social and Cultural Information System Data.
Ana Mengual-Recuerda, Victoria Tur-Viñes, David Juárez-Varón & Faustino Alarcón-Valero. (2021) Emotional Impact of Dishes versus Wines on Restaurant Diners: From Haute Cuisine Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity 7:1, pages 96.
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Ricardo Roseira Cayolla & José Paulo Marques dos Santos. 2021. Marketing and Smart Technologies. Marketing and Smart Technologies 295 307 .
Patricia Nuñez-Gomez, Anton Alvarez-Ruiz, Felix Ortega-Mohedano & Erika P. Alvarez-Flores. (2020) Neuromarketing Highlights in How Asperger Syndrome Youth Perceive Advertising. Frontiers in Psychology 11.
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Ana Mengual-Recuerda, Victoria Tur-Viñes & David Juárez-Varón. (2020) Neuromarketing in Haute Cuisine Gastronomic Experiences. Frontiers in Psychology 11.
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Luis Mañas-Viniegra, Patricia Núñez-Gómez & Victoria Tur-Viñes. (2020) Neuromarketing as a strategic tool for predicting how Instagramers have an influence on the personal identity of adolescents and young people in Spain. Heliyon 6:3, pages e03578.
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Pablo Sánchez-Núñez, Carlos de las Heras-Pedrosa & José Ignacio Peláez. (2020) Opinion Mining and Sentiment Analysis in Marketing Communications: A Science Mapping Analysis in Web of Science (1998–2018). Social Sciences 9:3, pages 23.
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Pablo Sanchez-Nunez, Manuel J. Cobo, Carlos De Las Heras-Pedrosa, Jose Ignacio Pelaez & Enrique Herrera-Viedma. (2020) Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis. IEEE Access 8, pages 134563-134576.
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Weng Marc Lim. (2018) Demystifying neuromarketing. Journal of Business Research 91, pages 205-220.
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