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This is your brain on neuromarketing: reflections on a decade of research

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B. Sung, I. Phau & V. C. Duong. (2021) Opening the ‘black box’ of luxury consumers: An application of psychophysiological method. Journal of Marketing Communications 27:3, pages 250-268.
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Ahmed H. Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun & Alharthi Rami Hashem E. (2021) Neuromarketing research in the last five years: a bibliometric analysis. Cogent Business & Management 8:1.
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Thomas Z. Ramsøy, Martin Skov, Maiken K. Christensen & Carsten Stahlhut. (2018) Frontal Brain Asymmetry and Willingness to Pay. Frontiers in Neuroscience 12.
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Shikha Bhardwaj, Gunjan A. Rana & Abhishek Behl. (2022) Exploring the Boundaries of Neuromarketing Through Systematic Investigation. SSRN Electronic Journal.
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