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Journal of Marketing Management Volume 33, 2017 - Issue 15-16: The Dark Side of Marketing
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Don’t feed the trolling: rethinking how online trolling is being defined and combated

Maja Golf-PapezDepartment of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New ZealandCorrespondence[email protected]
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Ekant VeerDepartment of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New ZealandView further author information
Pages 1336-1354 | Received 30 Nov 2016, Accepted 07 Sep 2017, Published online: 05 Oct 2017

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