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Special Section: Evolving Netnography

From the self to the screen: a journey guide for auto-netnography in online communities

Pages 243-262 | Received 06 Mar 2017, Accepted 28 Nov 2017, Published online: 02 Mar 2018

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Olivia Fletcher. (2023) Blurring boundaries: Researching self‐tracking and body size through auto‐netnography. Area 55:4, pages 481-488.
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Janka Kopaničová, Dagmar Klepochová & Zuzana Francová. (2022) Use of Netnography in Contemporary Marketing Research. Central European Business Review 11:4, pages 111-131.
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Philip H Coombes & Scott Jones. (2020) Toward auto-netnography in consumer studies. International Journal of Market Research 62:6, pages 658-665.
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Hera Oktadiana & Philip L. Pearce. (2020) Losing touch: Uncomfortable encounters with tourism technology. Journal of Hospitality and Tourism Management 42, pages 266-276.
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