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Journal of Marketing Management Volume 34, 2018 - Issue 15-16
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Determinants and outcomes of superstitious beliefs: a multi-study approach

Jeremy J. SierraDepartment of Marketing, McCoy College of Business, Texas State University, San Marcos, TX, USACorrespondence[email protected]
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Michael R. HymanDepartment of Marketing, New Mexico State University, Las Cruces, NM, USAORCID Iconhttp://orcid.org/0000-0001-6675-8808View further author information
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Anna M. TurriDepartment of Marketing, McCoy College of Business, Texas State University, San Marcos, TX, USAView further author information
Pages 1397-1417 | Received 24 Jan 2018, Accepted 25 Oct 2018, Published online: 13 Nov 2018

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Read on this site (2)

Andrew Kristoffer Dean. (2021) The pseudoscientist ‘priest’: religiously selling nanotechnology. Journal of Marketing Management 37:15-16, pages 1550-1572.
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Esther Eidinow. (2019) Special issue: fate, luck, and fortune: narratives of environmental risk editor's introduction. Journal of Risk Research 22:9, pages 1091-1100.
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Kewen Wang, Jingqiang Li, Yuanbo Qiao & Shilong Chang. (2024) Corporate social responsibility Feng Shui and firm value. Annals of Tourism Research 105, pages 103737.
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Joanna CrossmanJoanna Crossman. 2024. Superstition, Management and Organisations. Superstition, Management and Organisations 155 173 .
Joanna CrossmanJoanna Crossman. 2024. Superstition, Management and Organisations. Superstition, Management and Organisations 125 153 .
Joanna CrossmanJoanna Crossman. 2024. Superstition, Management and Organisations. Superstition, Management and Organisations 223 251 .
Norlyn L Borong. (2021) Southern Leyteño’s folklore narratives on lifestyle and leisure. International Journal of Research Studies in Education 10:11.
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Lili Wang, Xiao Su & Yanfen You. (2020) Purchasing luck: The impact of scarcity cues on superstitious behavior. Journal of Consumer Behaviour 20:3, pages 577-589.
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