8,630
Views
77
CrossRef citations to date
0
Altmetric
Articles

Social marketing theory development goals: an agenda to drive change

, , , , &
Pages 160-181 | Received 01 Feb 2018, Accepted 29 Nov 2018, Published online: 08 Jan 2019

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (14)

V. Dao Truong, Stephen G. Saunders, Aaron Tkaczynski & Sharyn Rundle-Thiele. (2024) Tourism and social marketing: an integrative review. Journal of Sustainable Tourism 0:0, pages 1-20.
Read now
Marilu Fernandez-Haddad & Raquel Carolina Lara Gonzalez. (2023) Key Factors that Influence School Dropouts Amongst Adolescents in Marginalized Urban Areas of Mexico. Journal of Nonprofit & Public Sector Marketing 35:5, pages 494-520.
Read now
Kumudu Jayawardhana, Jay Weerawardena & Josephine Previte. (2023) Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs). Journal of Strategic Marketing 0:0, pages 1-25.
Read now
Jeawon Kim, Sharyn Rundle-Thiele, Kathy Knox & Timo Dietrich. (2023) Laying the foundations for success: co-creating sustainable marketing solutions. Journal of Strategic Marketing 31:1, pages 267-295.
Read now
Juan Romero-Luis, Alejandro Carbonell-Alcocer, Manuel Gertrudix, María Del Carmen Gertrudis Casado, Paolo Giardullo & Daniel Wuebben. (2022) Recommendations to improve communication effectiveness in social marketing campaigns: Boosting behavior change to foster a circular economy. Cogent Social Sciences 8:1.
Read now
Ross Gordon, Foluké Abigail Bádéjọ́ & Lauren Gurrieri. (2022) Towards a framework for critical social marketing: what is to be done for emancipation?. Journal of Marketing Management 38:17-18, pages 2135-2163.
Read now
Jeawon Kim, Kathy Knox & Sharyn Rundle-Thiele. (2022) Theory application in food waste behaviour programs: a systematic literature review. Australasian Journal of Environmental Management 29:4, pages 344-367.
Read now
Tri Sulistyaningsih, Jainuri Jainuri, Salahudin Salahudin, Hazel Dapat Jovita & Achmad Nurmandi. (2022) Can Combined Marketing and Planning-oriented of Community-based Social Marketing (CBSM) Project Successfully Transform the Slum Area to Tourism Village? A Case Study of the Jodipan Colorful Urban Village, Malang, Indonesia. Journal of Nonprofit & Public Sector Marketing 34:4, pages 421-450.
Read now
Ross Gordon, Fiona Spotswood & Sally Dibb. (2022) Critical social marketing: towards emancipation?. Journal of Marketing Management 38:11-12, pages 1043-1071.
Read now
Angela Makris & Ariadne Kapetanaki. (2022) Practice-based social marketing to improve well-being for people with intellectual disabilities. Journal of Marketing Management 38:11-12, pages 1178-1202.
Read now
Ulla-Maija Sutinen & Elina Närvänen. (2022) Constructing the food waste issue on social media: a discursive social marketing approach. Journal of Marketing Management 38:3-4, pages 219-247.
Read now
Russell Belk, Deborah J. MacInnis & Manjit S. Yadav. (2019) Personal accounts and an anatomy of conceptual contributions in the special issue. Journal of Marketing Management 35:1-2, pages 1-12.
Read now
Shimelis Zewdie Werke & Addisalem Tadesse Bogale. Nonprofit Marketing: A Systematic Review. Journal of Nonprofit & Public Sector Marketing 0:0, pages 1-38.
Read now
Isaac Sewornu Coffie, Elikem Chosniel Ocloo, Ernest Yaw Tweneboah-Koduah & Victoria Mann. Understanding covid-19 prevention behaviours: Implications for social and health marketers for the prevention of future pandemics. Health Marketing Quarterly 0:0, pages 1-24.
Read now

Articles from other publishers (63)

Sandro Arnet, Marcia Nißen & Florian von Wangenheim. (2024) Don’t be a hamster! Social appeals to curb panic buying at the point-of-sale. Journal of Retailing and Consumer Services 79, pages 103884.
Crossref
Alieena Mathew, Sebastian Isbanner & Sharyn Rundle-Thiele. (2024) Reducing plastic waste in the workplace: a program evaluation. Journal of Social Marketing 14:2, pages 228-249.
Crossref
S. Mooney, S. Lavallee, J. O'Dwyer, A. Majury, E. O'Neill & P.D. Hynds. (2024) Private groundwater contamination and risk management: A comparative scoping review of similarities, drivers and challenges across two socio-economically developed regions. Science of The Total Environment 922, pages 171112.
Crossref
Susanne Pedersen, Tony Benson, George Tsalis, Rebecca Futtrup, Moira Dean & Jessica Aschemann-Witzel. (2024) What consumers want in a sustainability food label: Results from online co-creation workshops in the United Kingdom, Ireland and Denmark. Frontiers in Sustainability 4.
Crossref
Vitor Azzari, Emerson Wagner Mainardes, Silveli Cristo-Andrade, Amilson de Araujo Durans, Carliene do Vale & Carlos Jorge Taborda Macedo. (2024) Co-creation of Value and Social Marketing: Systematic Literature Review and Future Research Agenda. Journal of Creating Value.
Crossref
Liz Foote, Phill Sherring & Sharyn Rundle-Thiele. (2023) Why can’t we be friends? Bridging the academic/practitioner gap in social marketing. Journal of Social Marketing 14:1, pages 26-51.
Crossref
Tanwi Trushna, Kavya Krishnan, Rachana Soni, Surya Singh, Madhanraj Kalyanasundaram, Kristi Sidney Annerstedt, Ashish Pathak, Manju Purohit, Cecilia Stålsby Lundbog, Yogesh Sabde, Salla Atkins, Krushna C. Sahoo, Kamran Rousta & Vishal Diwan. (2024) Interventions to promote household waste segregation: A systematic review. Heliyon 10:2, pages e24332.
Crossref
Shad Ahmad Khan & Arshi Naim. 2024. XAI Based Intelligent Systems for Society 5.0. XAI Based Intelligent Systems for Society 5.0 327 363 .
Isaac Sewornu Coffie, Ernest Yaw Tweneboah-Koduah, Elikem Chosniel Ocloo & Victoria Mann. (2023) The moderating influence of celebrity endorsement on intention to engage in infection prevention behaviours. Health Promotion International 38:6.
Crossref
Carolina Sanchez, Carla Rodriguez-Sanchez & Franco Sancho-Esper. (2023) Barriers and Motivators of Household Water-Conservation Behavior: A Bibliometric and Systematic Literature Review. Water 15:23, pages 4114.
Crossref
Beatriz Casais. (2023) Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change. Social Marketing Quarterly 29:3, pages 208-224.
Crossref
Christine E. Blake, Eva C. Monterrosa, Krystal K. Rampalli, Abdullah Nurus Salam Khan, Ligia I. Reyes, Shiny Deepika Drew, Paula Dominguez-Salas, Salome A. Bukachi, Mariah Ngutu, Edward A. Frongillo, Elyse Iruhiriye & Amy Webb Girard. (2023) Basic human values drive food choice decision-making in different food environments of Kenya and Tanzania. Appetite 188, pages 106620.
Crossref
Meghana Salins & P. S. Aithal. (2023) Consumers’ Intention toward Mitigation of Plate Waste Behaviour in Restaurants – Development of Conceptual Model. International Journal of Management, Technology, and Social Sciences, pages 190-230.
Crossref
Rocsana Bucea-Manea-Țoniș, Oliva M. D. Martins, Laura Urdeș, Ana Sofia Coelho & Violeta-Elena Simion. (2023) Nudging Consumer Behavior with Social Marketing in Portugal: Can Perception Have an Influence over Trying Insect-Based Food?. Insects 14:6, pages 547.
Crossref
Anna Kitunen, Sharyn Rundle-Thiele, Julia Carins & Sameer Deshpande. (2023) Can Motivation, Opportunity and Ability Theory Informed Segments Be Validated in the Australian Defence Force?. Social Marketing Quarterly 29:2, pages 127-144.
Crossref
Zivai M. Machaka-Mare, Mercy Mpinganjira & Daniel K. Maduku. (2023) Understanding Binge Drinking Quitting Intention and Behaviour Using an Extended TPB. Social Marketing Quarterly 29:2, pages 107-126.
Crossref
Alieena Mathew, Sebastian Isbanner, Yue Xi, Sharyn Rundle-Thiele, Patricia David, Gabriel Li & Daisy Lee. (2023) A systematic literature review of voluntary behaviour change approaches in single use plastic reduction. Journal of Environmental Management 336, pages 117582.
Crossref
Oliva Martins, Henrique Marques, Ana Marques & Ana Coelho. (2023) Causa versus efeito. Do que se trata?. Metodologias e Aprendizado 6, pages 380-395.
Crossref
Romel Pinheiro, Franciane Reinert & Maria José Barbosa De Souza. (2023) Eliciação de crenças sobre a doação de leite humano: uma aplicação da teoria do comportamento planejado. Revista de Gestão e Secretariado (Management and Administrative Professional Review) 14:3, pages 2982-3002.
Crossref
Jishnu Bhattacharyya. (2022) The structure of sustainability marketing research: a bibliometric review and directions for future research. Asia-Pacific Journal of Business Administration 15:2, pages 245-286.
Crossref
Romel Pinheiro, Franciane Reinert & Maria José Barbosa De Souza. (2023) Aplicação da teoria do comportamento planejado nos estudos de marketing social: uma revisão sistemática de literatura. Revista de Gestão e Secretariado (Management and Administrative Professional Review) 14:2, pages 1878-1897.
Crossref
Bo Pang, Anran Zhang, Tori Seydel, Patricia David, Murooj Yousef & Sharyn Rundle-Thiele. (2023) Reducing koala roadkill: a social marketing formative study. Wildlife Research 50:10, pages 858-868.
Crossref
Sharyn Rundle-Thiele, Dr Carina Roemer, Dr Mary Mackay & Dr Samuel Williams. (2023) Swimming against the stream: A systems approach to rebuilding fishing stocks. Journal of Environmental Management 325, pages 116439.
Crossref
Dilip S. Mutum & Ezlika M. GhazaliDilip S. Mutum & Ezlika M. Ghazali. 2023. Consumers, Society and Marketing. Consumers, Society and Marketing 123 147 .
Ernest Yaw Tweneboah-Koduah & Isaac Serwornu Coffie. (2022) Social Distancing, Hand Washing and Handshaking Behaviour During and Beyond Coronavirus Pandemic: A Social Marketing Perspective. Social Marketing Quarterly 28:4, pages 288-306.
Crossref
Kilian Troidl & Irmgard Schroll-Decker. (2022) Wie theoriebasiert sind Forschungsbeiträge zur Bildungsbeteiligung? Eine Qualitative Inhaltsanalyse ausgewählter Fachzeitschriften der Erwachsenen- und WeiterbildungsforschungThe use of theory in research on participation in adult education: A qualitative content analysis of key adult and continuing education journals. Zeitschrift für Weiterbildungsforschung 45:3, pages 589-607.
Crossref
Sebastian Isbanner, Julia Carins & Sharyn Rundle-Thiele. (2022) Healthy Eats—Evaluation of a Social Marketing Program Delivered in Primary School Settings in Queensland. International Journal of Environmental Research and Public Health 19:21, pages 14415.
Crossref
Muhammad Mustafa Kamal, Rosnida Mamat, Sachin Kumar Mangla, Patanjal Kumar, Stella Despoudi, Manoj Dora & Benny Tjahjono. (2022) Immediate return in circular economy: Business to consumer product return information sharing framework to support sustainable manufacturing in small and medium enterprises. Journal of Business Research 151, pages 379-396.
Crossref
Yannick Van Hierden, Timo Dietrich & Sharyn Rundle-Thiele. (2022) BUILD: a five-step process to develop theory-driven social marketing interventions. Journal of Social Marketing 12:4, pages 473-494.
Crossref
Jenny Karlsson & Per Skålén. (2022) Learning resource integration by engaging in value cocreation practices: a study of music actors. Journal of Service Theory and Practice 32:7, pages 14-35.
Crossref
Jessica Harris, Julia Carins, Joy Parkinson & Kerry Bodle. (2022) A Socio-Cognitive Review of Healthy Eating Programs in Australian Indigenous Communities. International Journal of Environmental Research and Public Health 19:15, pages 9314.
Crossref
Daisy Lee, Sharyn Rundle-Thiele, Tai Ming Wut & Gabriel Li. (2022) Increasing Seasonal Influenza Vaccination among University Students: A Systematic Review of Programs Using a Social Marketing Perspective. International Journal of Environmental Research and Public Health 19:12, pages 7138.
Crossref
Isaac Sewornu Coffie, Atsu Nkukpornu, William Adomako Kankam & Chosniel Elikem Ocloo. (2022) Using Social Marketing to Demystify the Myths Surrounding Covid-19 Vaccination: The Mediating Role of Important Others. Social Marketing Quarterly 28:2, pages 169-183.
Crossref
M. Bilal Akbar, Liz Foote, Alison Lawson, Jeff French, Sameer Deshpande & Nancy R. Lee. (2021) The social marketing paradox: challenges and opportunities for the discipline. International Review on Public and Nonprofit Marketing 19:2, pages 367-389.
Crossref
Weng Marc Lim. (2022) The Sustainability Pyramid: A Hierarchical Approach to Greater Sustainability and the United Nations Sustainable Development Goals With Implications for Marketing Theory, Practice, and Public Policy. Australasian Marketing Journal 30:2, pages 142-150.
Crossref
Jessica Wyllie, Jamie Carlson, Milena Heinsch, Frances Kay-Lambkin & Alicia McCoy. (2022) eHealth Services and SDG3: Increasing the Capacity of Care. Australasian Marketing Journal 30:2, pages 131-141.
Crossref
James Durl, Timo Dietrich, Ben Williams & Sharyn Rundle-Thiele. (2022) Integrating student and teacher insights to a school-based alcohol program through co-design. Health Promotion International 37:2.
Crossref
Dmitry Brychkov, Christine Domegan & Patricia McHugh. (2021) Coming and Going in Loops: Participatory Modelling of a System with All its Complexity. Journal of Macromarketing 42:1, pages 12-29.
Crossref
Daniela Braga Soares & Bruno Barbosa Sousa. (2021) The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal. International Review on Public and Nonprofit Marketing 19:1, pages 1-13.
Crossref
Golchehreh Zomordi, Maryam Moradi, Malihe Hasanzadeh & Vahid Ghavami. (2022) The effect of education based on the theory of planned behavior on the intention of vaccination against human papillomavirus in female students: A controlled educational trial. Journal of Education and Health Promotion 11:1, pages 237.
Crossref
Sara Shawky, Krzysztof Kubacki, Timo Dietrich & Scott Weaven. (2021) The multi-actor perspective of engagement on social media. International Journal of Market Research 64:1, pages 19-37.
Crossref
Vanessa RattenVanessa Ratten. 2022. Analyse, Ideate and Grow. Analyse, Ideate and Grow 57 67 .
Sharyn Rundle-Thiele. 2020. The Palgrave Encyclopedia of Social Marketing. The Palgrave Encyclopedia of Social Marketing 1 6 .
Taylor Willmott & Sharyn Rundle-Thiele. (2021) Are we speaking the same language? Call for action to improve theory application and reporting in behaviour change research. BMC Public Health 21:1.
Crossref
Leandro da Silva Nascimento, Fernanda Kalil Steinbruch, Daniel Max de Sousa Oliveira, Júlio César da Costa Júnior & Fernando Bins Luce. (2021) Strategic marketing approaches impact on social enterprises. Marketing Intelligence & Planning 39:7, pages 944-959.
Crossref
Stephanie Ingrid Souza Barboza, Flávio Perazzo Barbosa Mota & Erielem Araújo do Nascimento. (2021) Não deixe azedar: condicionantes do desperdício alimentar à luz de marketing socialDON'T LET IT SOUR: CONDITIONS OF FOOD WASTE IN THE LIGHT OF SOCIAL MARKETING. Revista de Gestão Social e Ambiental 15, pages e02761.
Crossref
Sharyn Rundle-Thiele, Timo Dietrich & Julia Carins. (2021) CBE: A Framework to Guide the Application of Marketing to Behavior Change. Social Marketing Quarterly 27:3, pages 175-194.
Crossref
Fiona Spotswood, Gareth Wiltshire, Sara Spear & Angela Makris. (2021) Disrupting social marketing through a practice-oriented approach. RAUSP Management Journal 56:3, pages 334-347.
Crossref
Carlos Oliveira Santos, Hamilton Coimbra Carvalho, José Afonso Mazzon & Otavio Bandeira De Lamônica Freire. (2021) Guest editorial: Disruptive social marketing dystopia, disconnection and disruption. RAUSP Management Journal 56:3, pages 262-265.
Crossref
Jessica A Harris, Julia E Carins & Sharyn Rundle-Thiele. (2021) A systematic review of interventions to increase breakfast consumption: a socio-cognitive perspective. Public Health Nutrition 24:11, pages 3253-3268.
Crossref
V. Dao Truong, X. Dam Dong, Stephen Graham Saunders, Quynh Pham, Hanh Nguyen & Ngoc Anh Tran. (2021) Measuring, evaluating, and documenting social marketing impact. Journal of Social Marketing 11:3, pages 259-277.
Crossref
Aarti Sewak, Jeawon Kim, Sharyn Rundle-Thiele & Sameer Deshpande. (2021) Influencing household-level waste-sorting and composting behaviour: What works? A systematic review (1995–2020) of waste management interventions. Waste Management & Research: The Journal for a Sustainable Circular Economy 39:7, pages 892-909.
Crossref
Citlali Calderon, Lorena Carrete, Jorge Vera-Martínez, María Esther Gloria-Quintero & María del Socorro Romero-Figueroa. (2021) A Social Marketing Intervention to Improve Treatment Adherence in Patients with Type 1 Diabetes. International Journal of Environmental Research and Public Health 18:7, pages 3622.
Crossref
Rory Francis Mulcahy, Nadia Zainuddin & Rebekah Russell-Bennett. (2020) Transformative value and the role of involvement in gamification and serious games for well-being. Journal of Service Management 32:2, pages 218-245.
Crossref
Syezlin Hasan, James C. R. Smart, Rachel Hay & Sharyn Rundle-Thiele. (2021) Changing Fertilizer Management Practices in Sugarcane Production: Cane Grower Survey Insights. Land 10:2, pages 98.
Crossref
Lucy Nyundo, Lynne Eagle & Maxine Whittaker. 2021. Broadening Cultural Horizons in Social Marketing. Broadening Cultural Horizons in Social Marketing 181 210 .
Jeawon Kim, Kathy Knox & Sharyn Rundle-Thiele. 2021. Broadening Cultural Horizons in Social Marketing. Broadening Cultural Horizons in Social Marketing 47 65 .
Luc Goethals, Nathalie Barth, David Hupin, Michael S. Mulvey, Frederic Roche, Karine Gallopel-Morvan & Bienvenu Bongue. (2020) Social marketing interventions to promote physical activity among 60 years and older: a systematic review of the literature. BMC Public Health 20:1.
Crossref
Jeawon Kim, Sharyn Rundle-Thiele, Kathy Knox & Samuel Hodgkins. (2020) Outcome Evaluation of an Empirical Study: Food Waste Social Marketing Pilot. Social Marketing Quarterly 26:2, pages 111-128.
Crossref
Julie Cook, Sarah Fries & Jennifer Lynes. (2020) Checking Our Blind Spots: The Most Common Mistakes Made by Social Marketers. Social Marketing Quarterly 26:1, pages 14-27.
Crossref
Ulla-Maija Sutinen. 2020. Food Waste Management. Food Waste Management 225 256 .
Erin Hurley, Timo Dietrich & Sharyn Rundle-Thiele. (2019) A systematic review of parent based programs to prevent or reduce alcohol consumption in adolescents. BMC Public Health 19:1.
Crossref
Kitunen, Rundle-Thiele & Carins. (2019) Segmenting Young Adult University Student’s Eating Behaviour: A Theory-Informed Approach. Nutrients 11:11, pages 2793.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.