Journal of Marketing Management, Volume 35, Issue 1-2 (2019)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing Management, Volume 35, Issue 1-2 (2019)

See all volumes and issues
Vol 40, 2024 Vol 39, 2023 Vol 38, 2022 Vol 37, 2021 Vol 36, 2020 Volume 35, 2019 Vol 34, 2018 Vol 33, 2017 Vol 32, 2016 Vol 31, 2015 Vol 30, 2014 Vol 29, 2013 Vol 28, 2012 Vol 27, 2010-2011 Vol 26, 2010 Vol 25, 2009 Vol 24, 2008 Vol 23, 2007 Vol 22, 2006 Vol 21, 2005 Vol 20, 2004 Vol 19, 2003 Vol 18, 2002 Vol 17, 2001 Vol 16, 2000 Vol 15, 1999 Vol 14, 1998 Vol 13, 1997 Vol 12, 1996 Vol 11, 1995 Vol 10, 1994 Vol 9, 1993 Vol 8, 1992 Vol 7, 1991 Vol 6, 1990 Vol 5, 1989-1990 Vol 4, 1988-1989 Vol 3, 1987-1988 Vol 2, 1986-1987 Vol 1, 1985-1986
Download citations Download PDFs Download issue

Conceptual Papers in Marketing and Consumer Research

Editorial

Editorial
Personal accounts and an anatomy of conceptual contributions in the special issue
Russell Belk, Deborah J. MacInnis & Manjit S. Yadav
Pages: 1-12
Published online: 22 Mar 2019
First Page PreviewforPersonal accounts and an anatomy of conceptual contributions in the special issue | Full Text | References | PDF (848.2 KB) | EPUB
  • 2492 Views
  • 14 CrossRef citations
  • 0Altmetric
Free Access

Articles

Article
Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations
Sarah-Louise Mitchell & Moira Clark
Pages: 13-39
Published online: 11 Jan 2019
AbstractforReconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations | Full Text | References | PDF (1.9 MB) | EPUB
  • 3875 Views
  • 19 CrossRef citations
  • 0Altmetric
Article
Being hybrid: a conceptual update of consumer self and consumption due to online/offline hybridity
Klára Šimůnková
Pages: 40-74
Published online: 18 Feb 2019
AbstractforBeing hybrid: a conceptual update of consumer self and consumption due to online/offline hybridity | Full Text | References | PDF (2.2 MB) | EPUB
  • 1527 Views
  • 28 CrossRef citations
  • 0Altmetric
Article
Ontological security as an unconscious motive of social media users
Charles Areni
Pages: 75-96
Published online: 27 Feb 2019
AbstractforOntological security as an unconscious motive of social media users | Full Text | References | PDF (1.5 MB) | EPUB
  • 1387 Views
  • 17 CrossRef citations
  • 0Altmetric
Article
‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love
Narissara Palusuk, Bernadett Koles & Rajibul Hasan
Pages: 97-129
Published online: 07 Feb 2019
Abstractfor‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love | Full Text | References | PDF (2.3 MB) | EPUB
  • 7768 Views
  • 85 CrossRef citations
  • 0Altmetric
Article
Consumer anticipation: antecedents, processes and outcomes
Tunyaporn Vichiengior, Claire-Lise Ackermann & Adrian Palmer
Pages: 130-159
Published online: 19 Feb 2019
AbstractforConsumer anticipation: antecedents, processes and outcomes | Full Text | References | PDF (2 MB) | EPUB
  • 1832 Views
  • 16 CrossRef citations
  • 0Altmetric
Article
Social marketing theory development goals: an agenda to drive change
Sharyn Rundle-Thiele, Patricia David, Taylor Willmott, Bo Pang, Lynne Eagle & Rachel Hay
Pages: 160-181
Published online: 08 Jan 2019
AbstractforSocial marketing theory development goals: an agenda to drive change | Full Text | References | PDF (1.4 MB) | EPUB
  • 8630 Views
  • 77 CrossRef citations
  • 0Altmetric
Article
The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model
Joan Carlini, Debra Grace, Cassandra France & Joseph Lo Iacono
Pages: 182-205
Published online: 06 Feb 2019
AbstractforThe corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model | Full Text | References | PDF (1.8 MB) | EPUB
  • 8023 Views
  • 72 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Inclusive marketing and disability: value creation strategies for organisations and society in the toy industry
Barbara Masiello et al.
Article | Published online: 17 Jul 2024
Co-creating sustainability: transformative power of the brand
Nitha Palakshappa et al.
Article | Published online: 17 Jul 2024
Open Access
Towards an ontology of consumers as distributed networks (or the end of ‘consumer research’ as we know it?): retrospective insights from the praxeomorphism of Russell Belk’s ‘extended self’
Craig J. Thompson
Article Commentary | Published online: 3 Jun 2024
Free Access
Reflections on a reimagined future for consumer research
Paul Hewer
Article Commentary | Published online: 3 Jun 2024
Open Access
View all latest articles