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Citations (85)
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Zeineb Farhat & Damien Chaney. (2024) A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience. Journal of Travel & Tourism Marketing 41:2, pages 208-220.
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Ginger Killian, Jennifer Siemens, Anastasia Thyroff & Scott Smith. (2023) Lean on me: the positive effects of brand resources and brand love during stressful life transitions. Journal of Marketing Theory and Practice 0:0, pages 1-19.
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Ebru Tumer Kabadayi, Nilsah Cavdar Aksoy & Pinar Baydogan Turkay. (2023) How does customer engagement value occur in restaurants?A stimulus-organism-response(S-O-R) perspective. The Service Industries Journal 43:7-8, pages 497-524.
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Amy Wong. (2023) Understanding Consumer Brand Love, Brand Commitment, and Brand Loyalty. Journal of Relationship Marketing 22:2, pages 87-114.
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Rozbeh Madadi, Ivonne M. Torres & Miguel Ángel Zúñiga. (2022) Is Love Extendable to Relationship Marketing and Supply Chain Management?. Services Marketing Quarterly 43:3, pages 374-388.
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Samara Sampaio de Oliveira, Michelle Helena Kovacs Grigg & Miruna Doicaru. (2022) The influence of trustworthiness on brand love for news media brands: a cross-cultural examination of the Netherlands and Brazil. Journal of Media Business Studies 19:2, pages 126-146.
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Vahideh Arghashi, Zehra Bozbay & Azhdar Karami. (2021) An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction. Journal of Relationship Marketing 20:4, pages 319-348.
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Ye Shen, Shuyue Huang, Hwan-Suk Chris Choi & Alastair M. Morrison. (2021) Does brand love matter to casual restaurants? A multi-group path analysis. Journal of Hospitality Marketing & Management 30:5, pages 630-654.
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Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi & Miguel Ángel Zúñiga. (2021) The Impact of Hispanic-Targeted Advertising on Consumers’ Brand Love in Services. Journal of International Consumer Marketing 33:2, pages 137-158.
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Faizan Ali, Seden Dogan, Muslim Amin, Kashif Hussain & Kisang Ryu. (2021) Brand anthropomorphism, love and defense: does attitude towards social distancing matter?. The Service Industries Journal 41:1-2, pages 58-83.
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Pranay Verma. (2021) The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model. Journal of Promotion Management 27:1, pages 103-132.
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Paula Rodríguez-Torrico, Lauren Trabold Apadula, Sonia San-Martín & Rebeca San José Cabezudo. (2020) Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction. Journal of Marketing Management 36:17-18, pages 1731-1761.
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Leonor Vacas de Carvalho, Salim L. Azar & Joana Cesar Machado. (2020) Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects. Journal of Marketing Management 36:11-12, pages 1125-1152.
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Russell Belk, Deborah J. MacInnis & Manjit S. Yadav. (2019) Personal accounts and an anatomy of conceptual contributions in the special issue. Journal of Marketing Management 35:1-2, pages 1-12.
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Inés Küster-Boluda, Carla Ruiz-Mafé & Gabriel Orozco-Grover. Sports brand love 2.0 in the context of football teams. Managing Sport and Leisure 0:0, pages 1-18.
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Ahmed Adnan Zaid, Shayma’a Bawaqni, Rani Shahwan & Firas Alnasr. Effects of greenwashing on green purchase intention: the mediating role of green skepticism, green brand love and green brand loyalty. Journal of Foodservice Business Research 0:0, pages 1-28.
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Vivek Pani Gumparthi & Mala Srivastava. The Social Influences in Consumer-Brand Relationships: The Moderating Roles of Gender and Consumer Age. Journal of Promotion Management 0:0, pages 1-44.
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