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Shaohai Jiang & Piper Liping Liu. (2022) Complementary Media Use for Health Information Seeking and the Role of Health Orientation: A Survey Study in India. Journal of Health Communication 27:9, pages 624-632.
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Maria Vernuccio, Ludovica Cesareo, Alberto Pastore & Philip J. Kitchen. (2022) Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework. International Journal of Advertising 41:3, pages 519-540.
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Tyler Milfeld & Eric Haley. (2022) Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment. Journal of Current Issues & Research in Advertising 43:1, pages 26-46.
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Paul M. Collier, Michael T. Ewing & Holly B. Cooper. (2021) Balancing creativity and organisational performance in an advertising agency network: A case study. Journal of Marketing Communications 27:8, pages 840-864.
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Antonio C. Pisicchio & Ana Maria Machado Toaldo. (2021) Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance. Journal of Marketing Communications 27:7, pages 742-761.
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Ahsan Naeem Lone, Amrul Asraf Mohd-Any & Noor Akma Mohd Salleh. (2021) Social Media Agencies and Clients: A Resource Integration Approach. Journal of Business-to-Business Marketing 28:4, pages 369-394.
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Janire Gordon-Isasi, Lorea Narvaiza & Juan José Gibaja. (2021) Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE). Journal of Marketing for Higher Education 31:1, pages 58-90.
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Raeesah Chohan, Richard Watson & Leyland Pitt. (2019) Perspectives: client–agency opportunism: how does it happen and what can we do about it?. International Journal of Advertising 38:8, pages 1303-1312.
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Hye Jin Yoon, Yoon-Joo Lee & Shuoya Sun. Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media. International Journal of Advertising 0:0, pages 1-26.
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Bin Chen, Josephine Lukito & Gyo Hyun Koo. (2023) Comparing the #StopTheSteal Movement across Multiple Platforms: Differentiating Discourse on Facebook, Twitter, and Parler. Social Media + Society 9:3.
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Peter Drábik, Dominika Škerlíková, Katarína Ožvoldová, Marína Korčoková & Martin Kuchta. (2023) Integrated marketing communication through digital channels in context of Generation Z in Slovakia. Media & Marketing Identity, pages 48-60.
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Annette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni & Serena Rovai. (2022) Managing Creativity in the Age Of Data-Driven Marketing Communication. Journal of Advertising Research, pages 2022-025.
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Yuliia Vorobei, Natalia Maslova, Alona Khmeliuk, Gulmira Bekmagambetova & Roman Miroshnyk. (2022) THE ROLE OF DIGITAL MEDIA FOR DIGITAL TRADE IN BANKING SERVICES IN A VOLATILE ENVIRONMENT. Financial and credit activity problems of theory and practice 5:46, pages 54-63.
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Manisha Sharma, Subhojit Banerjee & Justin Paul. (2022) Role of social media on mobile banking adoption among consumers. Technological Forecasting and Social Change 180, pages 121720.
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Gloria Kakrabah-Quarshie Agyapong, Daniel Ofori & Christina Appiah-Nimo. 2022. Public Sector Marketing Communications Volume I. Public Sector Marketing Communications Volume I
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Thidarat Pinthong, Worawut Yimyam, Narumol Chumuang & Mahasak Ketcham. (2020) Face Recognition System for Financial Identity Theft Protection. Face Recognition System for Financial Identity Theft Protection.
James K. Elrod & John L. FortenberryJr.Jr.. (2020) Integrated marketing communications: a strategic priority in health and medicine. BMC Health Services Research 20:S1.
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Daniel D. Prior & Joona Keränen. (2021) Revisiting Contemporary Issues in B2B Marketing: It's Not Just about Artificial Intelligence. Australasian Marketing Journal 28:2, pages 83-89.
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