Journal of Marketing Management, Volume 35, Issue 3-4 (2019)

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Journal of Marketing Management, Volume 35, Issue 3-4 (2019)

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Invited Articles

Article
The ‘big data’ myth and the pitfalls of ‘thick data’ opportunism: on the need for a different ontology of markets and consumption
Craig J. Thompson
Pages: 207-230
Published online: 01 Mar 2019
AbstractforThe ‘big data’ myth and the pitfalls of ‘thick data’ opportunism: on the need for a different ontology of markets and consumption | Full Text | References | PDF (1.6 MB) | EPUB
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Articles

Article
How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship
Sally Laurie & Kathleen Mortimer
Pages: 231-252
Published online: 19 Feb 2019
AbstractforHow to achieve true integration: the impact of integrated marketing communication on the client/agency relationship | Full Text | References | PDF (1.7 MB) | EPUB
  • 32994 Views
  • 20 CrossRef citations
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Open Access
Article
The effect of affective response to corporate social irresponsibility on consumer resistance behaviour: validation of a dual-channel model
Stefan Trautwein & Jörg Lindenmeier
Pages: 253-276
Published online: 01 Feb 2019
AbstractforThe effect of affective response to corporate social irresponsibility on consumer resistance behaviour: validation of a dual-channel model | Full Text | References | PDF (1.9 MB) | EPUB
  • 6393 Views
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Open Access
Article
What do we mean by sustainability marketing?
Joya A. Kemper & Paul W. Ballantine
Pages: 277-309
Published online: 13 Feb 2019
AbstractforWhat do we mean by sustainability marketing? | Full Text | References | PDF (2.2 MB) | EPUB
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Article
A different perspective on consumer engagement: exploring the experience of using health apps to support healthier food purchasing
Sarah Jane Flaherty, Mary B. McCarthy, Alan M. Collins & Fionnuala M. McAuliffe
Pages: 310-337
Published online: 18 Feb 2019
AbstractforA different perspective on consumer engagement: exploring the experience of using health apps to support healthier food purchasing | Full Text | References | PDF (1.9 MB) | EPUB
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Article
What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding
Eline Jongmans, Maud Dampérat, Florence Jeannot, Ping Lei & Alain Jolibert
Pages: 338-363
Published online: 10 Dec 2018
AbstractforWhat is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding | Full Text | References | PDF (1.7 MB) | EPUB
  • 803 Views
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Article
Consumer vulnerability during mobility service interactions: causes, forms and coping
Per Echeverri & Nicklas Salomonson
Pages: 364-389
Published online: 28 Jan 2019
AbstractforConsumer vulnerability during mobility service interactions: causes, forms and coping | Full Text | References | PDF (1.9 MB) | EPUB
  • 5250 Views
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Open Access

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