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Dominique Bourgeon-Renault, Maud Derbaix, Elodie Jarrier & Christine Petr. (2023) New marketing theories and practices emerging from innovations in the cultural and tourism sectors. Journal of Marketing Management 39:5-6, pages 367-372.
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Richard Huaman-Ramirez, Dwight Merunka & Nada Maaninou. (2023) Destination personality effects on tourists’ attitude: the role of self-congruity and ambiguity tolerance. Journal of Strategic Marketing 31:1, pages 74-98.
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Yesel Jun & Hyunju Lee. Measuring brand personality in the digital age: a review, theoretical reconceptualization, and research agenda. Journal of Marketing Communications 0:0, pages 1-34.
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Imam Syafganti, Restu Jati Saputro, M. I. K. Rajoendah, Fauzi Mubarak, Tantri Sari Safitry & Khoirunnida Ziyyan Amalia. (2023) Comparing Online Destination Images of Southeast Asia MICE Destinations Projected through the Website of the Convention and Visitors Bureau. Comparing Online Destination Images of Southeast Asia MICE Destinations Projected through the Website of the Convention and Visitors Bureau.
Chin-Han Lin, Jordi Arcos-Pumarola & Nayra Llonch-Molina. (2023) Tourism safety on train systems: A case study on electronic word-of-mouth in Spain, Italy and Greece. Security Journal.
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Athina Nella. 2023. Global Developments in Nation Branding and Promotion. Global Developments in Nation Branding and Promotion
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Katarzyna Młotkowska & Izabela Kowalik. (2023) Mazovia brand awareness among corporate customers: implications for local authorities. Central European Management Journal 31:1, pages 130-145.
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传涛 何. (2023) Research Progress of Brand Personality in Tourist Destinations at Home and Abroad—Visual Map Analysis Based on CiteSpace. Geographical Science Research 12:02, pages 217-228.
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Sha Sha, Yeqing Zhao, Zhihan Xiong & Wei Lin. (2023) The Influence of Tourists’ Brand Sensory Impression on the Development of Traditional Chinese Medicine Health Tourism. E3S Web of Conferences 409, pages 03001.
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Athina Nella. 2023. Tourism, Travel, and Hospitality in a Smart and Sustainable World. Tourism, Travel, and Hospitality in a Smart and Sustainable World
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Nisa YILMAZ & Mevlüt AKYOL. (2022) Avrupa Şehirlerinin Sosyal Medyada Marka Kişiliği Sunumu. İNİF E - Dergi.
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Mijka Ghorbani, Maria Karampela & Andrea Tonner. (2022) Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda. International Journal of Consumer Studies 46:5, pages 1960-1991.
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Zulhamri Abdullah, Chinedu Eugenia Anumudu & Syed Hassan Raza. (2022) Examining the digital organizational identity through content analysis of missions and vision statements of Malaysian and Singaporean SME company websites. The Bottom Line 35:2/3, pages 137-158.
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Jose Joel Cruz-Tarrillo, Karla Liliana Haro-Zea, Edison Effer Apaza Tarqui & Josue Turpo-Chaparro. (2022) Design and validation of the Brand Personality Scale in Tourist Destinations. Innovative Marketing 18:2, pages 1-12.
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Shu-Hao Chang. (2022) Patent Portfolio Analysis of the Synergy between Machine Learning and Photonics. Photonics 9:1, pages 33.
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Flávio Tiago, Pedro Correia, Victor-Alexandru Briciu & Teresa Borges-Tiago. (2021) Geotourism Destinations Online Branding Co-Creation. Sustainability 13:16, pages 8874.
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Sonya Hanna, Jennifer Rowley & Brendan Keegan. (2020) Place and Destination Branding: A Review and Conceptual Mapping of the Domain. European Management Review 18:2, pages 105-117.
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Ewa Glińska & Wawrzyniec Rudolf. (2019) City Brand Personality Projected by Municipalities from Central and Eastern Europe Countries—A Comparison of Facebook Usage. Sustainability 11:19, pages 5440.
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