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Journal of Marketing Management Volume 37, 2021 - Issue 3-4: Gender Impacts: Consumption, Markets, Marketing, and Marketing Organisations
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Research Article

Advertising: should creative women be expected to ‘fake it?’

Helen Thompson-WhitesidePortsmouth Business School, University of Portsmouth, Portsmouth, UKCorrespondence[email protected]
,
Sarah TurnbullPortsmouth Business School, University of Portsmouth, Portsmouth, UK
&
Liza Howe-WalshPortsmouth Business School, University of Portsmouth, Portsmouth, UKORCID Iconhttps://orcid.org/0000-0002-9336-5425
ORCID Icon
Pages 294-319 | Received 01 Feb 2019, Accepted 02 Dec 2019, Published online: 08 Jan 2020

Citations (15)

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Read on this site (8)

Sophia Mueller, Eliana Dubosar & Kasey Windels. (2024) From below the glass ceiling: female perspectives in the world of advertising. Journal of Gender Studies 33:1, pages 45-57.
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Linda Tuncay Zayer, Catherine A. Coleman & Lauren Gurrieri. (2023) Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising. Journal of Advertising 52:5, pages 647-665.
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George Anghelcev, Sela Sar, Jas L. Moultrie & S. Shageaa Naqvi. (2023) The Ideal Advertising Professor: A ZMET-Based Inquiry. Journal of Current Issues & Research in Advertising 44:2, pages 169-191.
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Lauren Gurrieri & Fiona Finn. (2023) Gender transformative advertising pedagogy: promoting gender justice through marketing education. Journal of Marketing Management 39:1-2, pages 108-133.
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Padmini Patwardhan, Gayle Kerr, Hemant Patwardhan, Louise Kelly, Sabrina Habib, Kathleen Mortimer & Sally Laurie. (2022) Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis of Effective Attributes and Styles. Journal of Advertising 51:2, pages 223-239.
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Ahmed Taher, Doaa M. El-Banna, Noha Alaa El Dine & Naila Hamdy. (2021) Veiled on Instagram? Representation of Veiled versus Nonveiled Women in Western and Egyptian Instagram Posts. Journal of Interactive Advertising 21:3, pages 306-314.
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Andrea Prothero & Mark Tadajewski. (2021) #MeToo and beyond: inequality and injustice in marketing practice and academia. Journal of Marketing Management 37:1-2, pages 1-20.
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Helen Thompson-Whiteside & Sarah Turnbull. (2021) #Metoovertising: the institutional work of creative women who are looking to change the rules of the advertising game. Journal of Marketing Management 37:1-2, pages 117-143.
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Articles from other publishers (7)

David Roca, Aina Suárez & Saraí Meléndez-Rodríguez. (2023) Female creative managers as drivers for gender diversity in advertising creative departments: a critical mass approach. Gender in Management: An International Journal 39:4, pages 465-479.
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Martina Topic. (2024) Editorial 29.2: Inclusivity and innovation. Corporate Communications: An International Journal 29:2, pages 117-122.
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Julie Bilby, Don Marti & Eaon Pritchard. 2023. Advances in Advertising Research (Vol. XII). Advances in Advertising Research (Vol. XII) 121 135 .
Ninowska-Camila Carbajal-Obando, Melina Mezarina & Eliana Gallardo-Echenique. 2022. Marketing and Smart Technologies. Marketing and Smart Technologies 665 673 .
Barış KARA & İpek ÖZGEN. (2021) Reklam Ajansında Kadın Olmak: Reklam Sektörü ve Toplumsal Cinsiyet. Galatasaray Üniversitesi İleti-ş-im Dergisi.
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Helen Thompson-Whiteside. 2021. Advances in Advertising Research (Vol. XI). Advances in Advertising Research (Vol. XI) 213 223 .
Helen Thompson-Whiteside. (2020) Something in Adland doesn’t add up: It’s time to make female creatives count. Business Horizons 63:5, pages 597-606.
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