Journal of Marketing Management, Volume 37, Issue 3-4 (2021)

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Journal of Marketing Management, Volume 37, Issue 3-4 (2021)

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Gender Impacts: Consumption, Markets, Marketing, and Marketing Organisations

Editorial

Editorial
Introduction to the special issue on gender impacts: consumption, markets, marketing, and marketing organisations
Susan Dobscha & Jacob Ostberg
Pages: 181-187
Published online: 26 Apr 2021
First Page PreviewforIntroduction to the special issue on gender impacts: consumption, markets, marketing, and marketing organisations | Full Text | References | PDF (178.5 KB) | EPUB
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Free Access

Research Article

Article
Complex contradictions in a contemporary idealised feminine body project
Shelagh Ferguson, Jan Brace-Govan & Bridget Welsh
Pages: 188-215
Published online: 12 Feb 2020
AbstractforComplex contradictions in a contemporary idealised feminine body project | Full Text | References | PDF (2.1 MB) | EPUB
  • 1355 Views
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Article
From overt threat to invisible presence: discursive shifts in representations of gender in menstrual product advertising
Rachel Campbell, Olivia Freeman & Valerie Gannon
Pages: 216-237
Published online: 01 Apr 2021
AbstractforFrom overt threat to invisible presence: discursive shifts in representations of gender in menstrual product advertising | Full Text | References | PDF (397.4 KB) | EPUB
  • 2525 Views
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Article
Gender categorisation in representational market practice
Riikka Murto
Pages: 238-265
Published online: 29 Jan 2020
AbstractforGender categorisation in representational market practice | Full Text | References | PDF (1.9 MB) | EPUB
  • 5108 Views
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Open Access
Article
Men’s consumer identities and their consumption norms in the perceived, conceived and lived spaces of spas
Edita Petrylaite & David Hart
Pages: 266-293
Published online: 24 Dec 2019
AbstractforMen’s consumer identities and their consumption norms in the perceived, conceived and lived spaces of spas | Full Text | References | PDF (1.9 MB) | EPUB
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Article
Advertising: should creative women be expected to ‘fake it?’
Helen Thompson-Whiteside, Sarah Turnbull & Liza Howe-Walsh
Pages: 294-319
Published online: 08 Jan 2020
AbstractforAdvertising: should creative women be expected to ‘fake it?’ | Full Text | References | PDF (2 MB) | EPUB
  • 1342 Views
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Article
1, 2, 3, 4. I declare…empowerment? A material-discursive analysis of the marketisation, measurement and marketing of women’s economic empowerment
Laurel A. Steinfield
Pages: 320-356
Published online: 23 Dec 2019
Abstractfor1, 2, 3, 4. I declare…empowerment? A material-discursive analysis of the marketisation, measurement and marketing of women’s economic empowerment | Full Text | References | PDF (2.5 MB) | EPUB
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Commentary

Article Commentary
Navigating the job market with gender research
Abigail Nappier Cherup
Pages: 357-359
Published online: 07 Apr 2021
AbstractforNavigating the job market with gender research | Full Text | References | PDF (168.6 KB) | EPUB
  • 184 Views
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Article Commentary
‘Revolution is a woman’ - the feminisation of the Arab spring
Hounaida A. El Jurdi & Nacima Ourahmoune
Pages: 360-363
Published online: 02 Feb 2021
Abstractfor‘Revolution is a woman’ - the feminisation of the Arab spring | Full Text | References | PDF (179.5 KB) | EPUB
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Article Commentary
Patriarchal marketing and the symbolic annihilation of women
Lauren Gurrieri
Pages: 364-370
Published online: 30 Sep 2020
AbstractforPatriarchal marketing and the symbolic annihilation of women | Full Text | References | PDF (200.9 KB) | EPUB
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Article Commentary
Gender studies in consumption, marketing, markets, and market organisation: we’ve come a long way, and the varied paths ahead never have been more important
Lisa Peñaloza
Pages: 371-375
Published online: 26 Apr 2021
AbstractforGender studies in consumption, marketing, markets, and market organisation: we’ve come a long way, and the varied paths ahead never have been more important | Full Text | References | PDF (2.2 MB) | EPUB
  • 772 Views
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Article Commentary
Reinscribing gender: social media, algorithms, bias
Jonathan E. Schroeder
Pages: 376-378
Published online: 14 Oct 2020
AbstractforReinscribing gender: social media, algorithms, bias | Full Text | References | PDF (173.5 KB) | EPUB
  • 6029 Views
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Article Commentary
Lessons from #MeToo: a critical reflective comment
Alexander S. Rose
Pages: 379-381
Published online: 16 Feb 2021
AbstractforLessons from #MeToo: a critical reflective comment | Full Text | References | PDF (156.7 KB) | EPUB
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Article Commentary
Storytelling beyond the ivory tower
Linda Tuncay Zayer
Pages: 382-386
Published online: 15 Oct 2020
AbstractforStorytelling beyond the ivory tower | Full Text | References | PDF (183 KB) | EPUB
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