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Journal of Marketing Management Volume 36, 2020 - Issue 15-16
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Research Article

The logic of sustainability: institutional transformation towards a new culture of fashion

Zeynep Ozdamar Ertekina Assistant Professor of Business Administration, Assistant Professor of Marketing, Izmir University of Economics, Izmir, TurkeyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-7365-5708
ORCID Icon,
Deniz Atikb Assistant Professor of Marketing, The University of Texas Rio Grande Valley, Brownsville, TX, USA
&
Jeff B. Murrayb Professor of Marketing, University of Arkansas, Fayetteville, AR, USA
Pages 1447-1480 | Received 18 Jul 2019, Accepted 24 Apr 2020, Published online: 30 Jul 2020

Citations (16)

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Read on this site (6)

Ines Kaivonen, Nina Mesiranta & Elina Närvänen. (2024) “I Do What I Do to Drive Change”: The Social-Symbolic Work of Sustainable Fashion Influencers. Fashion Theory 28:1, pages 85-115.
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Renata Andreoni Barboza & Tânia M. Veludo-de-Oliveira. (2023) Vive la révolution animal! Using storytelling to explore prefigurative practices in consumer activism. Journal of Marketing Management 39:9-10, pages 879-900.
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Annamma Joy, Joanne Roberts, Bianca Grohmann & Camilo Peña. (2023) Confronting climate crisis through corporate narratives: the fairy tale in LVMH’s 2020 and 2021 social and environmental responsibility reports. Luxury 10:1-2, pages 81-118.
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Boris Collet & Eric Rémy. (2023) Exploring the (un)changing nature of cultural intermediaries in digitalised markets: insights from independent music. Journal of Marketing Management 39:5-6, pages 443-469.
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Sophie Buchel, Aniek Hebinck, Mariangela Lavanga & Derk Loorbach. (2022) Disrupting the status quo: a sustainability transitions analysis of the fashion system. Sustainability: Science, Practice and Policy 18:1, pages 231-246.
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Jack Coffin & Carys Egan-Wyer. (2022) De-romanticising critical marketing theory: capitalist corruption as the Left’s Žižekean fantasy. Journal of Marketing Management 38:1-2, pages 48-70.
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Articles from other publishers (10)

Giuseppe Pedeliento, Federico Mangiò, Gabriele Murtas & Daniela Andreini. (2023) Market system dynamics (MSD): A process-oriented review of the literature. AMS Review 13:3-4, pages 173-195.
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Tulin Dzhengiz, Andra Riandita & Anders Broström. (2023) Configurations of sustainability‐oriented textile partnerships. Business Strategy and the Environment 32:7, pages 4392-4412.
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Sher Jahan Khan, Saeed Badghish, Puneet Kaur, Rajat Sharma & Amandeep Dhir. (2023) What motivates the purchasing of green apparel products? A systematic review and future research agenda. Business Strategy and the Environment 32:7, pages 4183-4201.
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Tulin Dzhengiz, Teresa Haukkala & Olli Sahimaa. (2023) (Un)Sustainable transitions towards fast and ultra-fast fashion. Fashion and Textiles 10:1.
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Cristiano Pedroso-Roussado. (2023) The Fashion Industry Needs Microbiology: Opportunities and Challenges. mSphere 8:2.
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Lena Cavusoglu & Deniz Atik. (2022) Extending the diversity conversation: Fashion consumption experiences of underrepresented and underserved women. Journal of Consumer Affairs 57:1, pages 387-417.
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Deniz Atik, Lena Cavusoglu, Zeynep Ozdamar Ertekin & A. Fuat Fırat. (2022) Fashion, consumer markets, and democratization. Journal of Consumer Behaviour 21:5, pages 1135-1148.
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Siavash Rashidi-Sabet & Sreedhar Madhavaram. (2021) A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap : The Case of the Fashion Industry . Journal of Macromarketing 42:2, pages 267-291.
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Hélène Cherrier & Meltem Türe. (2022) Blame work and the scapegoating mechanism in market status-quo. Journal of Business Research 144, pages 1207-1217.
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Gabriele Murtas, Giuseppe Pedeliento & Daniela Andreini. 2022. Managing Sustainability. Managing Sustainability 147 168 .

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