Journal of Marketing Management, Volume 36, Issue 15-16 (2020)

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Journal of Marketing Management, Volume 36, Issue 15-16 (2020)

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Research Article

Article
Mapping the absence: a theological critique of posthumanist influences in marketing and consumer research
Andrei Botez, Joel Hietanen & Henrikki Tikkanen
Pages: 1391-1416
Published online: 24 Aug 2020
AbstractforMapping the absence: a theological critique of posthumanist influences in marketing and consumer research | Full Text | References | PDF (421.9 KB) | EPUB
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Article
Alternative food networks: good practices for sustainable performance
Myriam Kessari, Cédrine Joly, Annabelle Jaouen & Mélanie Jaeck
Pages: 1417-1446
Published online: 21 Jul 2020
AbstractforAlternative food networks: good practices for sustainable performance | Full Text | References | PDF (656.2 KB) | EPUB
  • 1174 Views
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Article
The logic of sustainability: institutional transformation towards a new culture of fashion
Zeynep Ozdamar Ertekin, Deniz Atik & Jeff B. Murray
Pages: 1447-1480
Published online: 30 Jul 2020
AbstractforThe logic of sustainability: institutional transformation towards a new culture of fashion | Full Text | References | PDF (663 KB) | EPUB
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Article
Effects of paid search advertising on product sales: a Chinese semantic perspective
Zhi Yang, Yueyan Wu, Chongyu Lu & Yangjun Tu
Pages: 1481-1504
Published online: 26 May 2020
AbstractforEffects of paid search advertising on product sales: a Chinese semantic perspective | Full Text | References | PDF (1.7 MB) | EPUB
  • 968 Views
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Article
Investors’ response to advertising: the role of media
Pablo J. López-Tenorio & Jaime Romero
Pages: 1505-1526
Published online: 15 Jul 2020
AbstractforInvestors’ response to advertising: the role of media | Full Text | References | PDF (1.8 MB) | EPUB
  • 500 Views
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Article
Motivations to use social media: effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Valeria Noguti & David S. Waller
Pages: 1527-1555
Published online: 10 Sep 2020
AbstractforMotivations to use social media: effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising | Full Text | References | PDF (924.9 KB) | EPUB
  • 3042 Views
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Article
Webcare quality: conceptualisation, scale development and validation
Tathagata Ghosh & Santanu Mandal
Pages: 1556-1590
Published online: 24 Aug 2020
AbstractforWebcare quality: conceptualisation, scale development and validation | Full Text | References | PDF (1 MB) | EPUB
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Article
Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method
Zachary William Anesbury, Carl Barrie Driesener, Bill Page, Steven Bellman & Byron Sharp
Pages: 1591-1610
Published online: 28 Jul 2020
AbstractforNet audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method | Full Text | References | PDF (462.8 KB) | EPUB
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Correction

Correction
Correction
Page: (I)
Published online: 07 Oct 2020
CitationforCorrection | Full Text | PDF (115.1 KB) | EPUB
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