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Journal of Marketing Management Volume 36, 2020 - Issue 15-16
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Research Article

Motivations to use social media: effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising

Valeria NogutiMarketing Discipline Group, UTS Business School, University of Technology Sydney, Haymarket, AustraliaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9922-7317View further author information
ORCID Icon &
David S. WallerMarketing Discipline Group, UTS Business School, University of Technology Sydney, Haymarket, AustraliaORCID Iconhttps://orcid.org/0000-0002-4016-4275View further author information
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Pages 1527-1555 | Received 01 Aug 2019, Accepted 12 Jun 2020, Published online: 10 Sep 2020

Citations (16)

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Aimee S. Riedel, Clinton S. Weeks & Amanda T. Beatson. (2024) Dealing with intrusive ads: a study of which functionalities help consumers feel agency. International Journal of Advertising 43:2, pages 361-387.
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Dorien Luyckx, Karolien Poels & Tim Smits. (2024) “It adds something and costs you nothing.” News consumers on the value exchange of native advertising and related responsibilities for news media. Journal of Media Business Studies 21:1, pages 82-107.
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Xiaowen Xu & Carolyn A. Lin. (2023) The Effects of Product Type, Product Involvement and Technology Fluidity on Flow and Newsfeed Advertising. Journal of Broadcasting & Electronic Media 67:5, pages 714-732.
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Ali Hussain, Ding Hooi Ting, Amir Zaib Abbasi & Umair Rehman. (2023) Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising. Journal of Promotion Management 29:1, pages 77-105.
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Articles from other publishers (12)

Kelley Cours Anderson, Pia A. Albinsson & Caroline Ducarroz. (2023) Peer‐to‐peer community on social media: An exploratory cross‐cultural study . Journal of Consumer Behaviour 23:3, pages 1285-1306.
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Valeria Noguti & David S. Waller. (2024) How the time of day impacts social media advertising outcomes on consumers. Marketing Intelligence & Planning 42:3, pages 418-437.
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Martina Di Cioccio, Rumen Pozharliev & Matteo De Angelis. (2024) Pawsitively powerful: Why and when pet influencers boost social media effectiveness. Psychology & Marketing.
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Massoud Moslehpour, Aviral Kumar Tiwari & Sahand Ebrahimi Pourfaez. (2024) The effect of social media marketing on voting intention; an application of multidimensional panel data. International Journal of Emerging Markets.
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Samir Daoud Baidoun, Mohammed Zedan Salem & Ralf Wagner. (2023) The moderating role of narcissism in predicting the behavior intention of the Palestinian university students towards adopting the new Facebook currency. Online Information Review 47:7, pages 1340-1357.
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Pablo Jost, Simon Kruschinski, Michael Sülflow, Jörg Haßler & Marcus Maurer. (2022) Invisible transparency: How different types of ad disclaimers on Facebook affect whether and how digital political advertising is perceived. Policy & Internet 15:2, pages 204-222.
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Stoney Brooks, Arvin Sahaym, Avimanyu Datta & Smita Srivastava. (2022) Risky combination: the role of managerial perceptions of social media use and entrepreneurial orientation on SME innovation. Management Decision 61:1, pages 33-56.
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Tate LeBlanc & Aerika Brittian Loyd. (2022) Freedom dreaming to STEM: A conceptual model for Black youth’s racial and STEM identity development through social media. Frontiers in Psychology 13.
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Huijuan Fu, Isaac Kofi Mensah, Rui Wang, Lin Gui, Jinxuan Wang & Zhiwu Xiao. (2022) The predictors of mobile government services adoption through social media: A case of Chinese citizens. Information Development, pages 026666692211146.
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F. Görgün DEVECİ & Tuğba YILDIZ. (2022) REKLAMI TIKLA YA DA ATLA: TÜKETİCİLERİN ÇEVRİMİÇİ VİDEO İÇİ REKLAMLARI İZLEME DAVRANIŞLARI ÜZERİNE BİR ARAŞTIRMA. Pamukkale University Journal of Social Sciences Institute.
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Saima Munawar, Fahim Syed Muhammad, Shoeb Syed Ahmed, Sumair Farooq & Asma Rehman. (2021) Skipping the skippable: An empirical study with out‐of‐sample predictive relevance. Journal of Community Psychology 50:2, pages 742-759.
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Luisa Sturiale, Alessandro Scuderi, Biagio Pecorino & Giuseppe Timpanaro. 2022. New Metropolitan Perspectives. New Metropolitan Perspectives 1400 1414 .

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