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Journal of Marketing Management Volume 37, 2021 - Issue 7-8
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Structural topic modelling segmentation: a segmentation method combining latent content and customer context

Jorge E. Fresnedaa Martin Tuchman School of Management, New Jersey Institute of Technology, Newark, NJ, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9985-8362View further author information
ORCID Icon,
Thomas A. Burnhamb The College of Business, The University of Nevada Reno, Reno, NV, USAORCID Iconhttps://orcid.org/0000-0001-9459-2665View further author information
ORCID Icon &
Chelsey H. Hillc LeBow College of Business, Drexel University, Philadelphia, PA, USAORCID Iconhttps://orcid.org/0000-0003-3417-3121View further author information
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Pages 792-812 | Received 26 Mar 2020, Accepted 07 Dec 2020, Published online: 11 Feb 2021

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Zizhong Zhang, Haixin Mu & Sida Huang. (2023) Playing to Save Sisters: How Female Gaming Communities Foster Social Support within Different Cultural Contexts. Journal of Broadcasting & Electronic Media 67:5, pages 693-713.
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Muyang Li. A cross-platform comparison of China’s confrontational diplomatic communication. The Journal of International Communication 0:0, pages 1-22.
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Rahul Kumar, Shubhadeep Mukherjee & Nripendra P. Rana. (2023) Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions. Information Systems Frontiers 26:3, pages 1091-1108.
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Federico Mangiò, Giuseppe Pedeliento, Daniela Andreini & Lia Zarantonello. (2023) How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook. Journal of Brand Management.
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Adam J. M. Devenish, Petra Schmitter, Nugun. P. Jellason, Nafeesa Esmail, Nur M. Abdi, Selase K. Adanu, Barbara Adolph, Maha Al-Zu’bi, Amali A. Amali, Jennie Barron, Abbie S. A. Chapman, Alexandre M. Chausson, Moses Chibesa, Joanne Davies, Emmanuel Dugan, Glory I. Edwards, Anthony Egeru, Tagel Gebrehiwot, Geoffrey H. Griffiths, Amleset Haile, Henry G. Hunga, Lizzy Igbine, Ousman M. Jarju, Francis Keya, Muhammad Khalifa, Wamba A. Ledoux, Lemlem T. Lejissa, Pius Loupa, Jonathan Lwanga, Everisto D. Mapedza, Robert Marchant, Tess McLoud, Patience Mukuyu, Labram M. Musah, Morton Mwanza, Jacob Mwitwa, Dora Neina, Tim Newbold, Samuel Njogo, Elizabeth J. Z. Robinson, Wales Singini, Bridget B. Umar, Frank Wesonga, Simon Willcock, Jingyi Yang & Joseph A. Tobias. (2023) One Hundred Priority Questions for the Development of Sustainable Food Systems in Sub-Saharan Africa. Land 12:10, pages 1879.
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Mohamed M. Mostafa. (2022) A one-hundred-year structural topic modeling analysis of the knowledge structure of international management research. Quality & Quantity 57:4, pages 3905-3935.
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Batuhan ÇULLU & Gamze ARABELEN. (2023) PAZARLAMADA KONU MODELLEMESİ: LİTERATÜR TARAMASI VE BİLİMETRİK ANALİZTOPIC MODELING IN MARKETING: LITERATURE REVIEW AND SCIENTOMETRIC ANALYSIS. Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi 4:1, pages 58-89.
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Manfred Bruhn, Karsten Hadwich & Maxim Saleschus. 2022. Smart Services. Smart Services 103 181 .
Jorge E. Fresneda & Rajesh Chandrashekaran. (2021) Guest editorial. South Asian Journal of Business Studies 10:3, pages 273-277.
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