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Journal of Marketing Management Volume 37, 2021 - Issue 17-18: Understanding the effects of social distancing on consumer and business practices during a pandemic: Marketing and management implications
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Articles

Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action

Claire-Lise Ackermanna Marketing Department, Rennes School of Business, Rennes, FranceView further author information
,
Haoye Sunb Marketing Department, University of Hamburg, Hamburg, GermanyView further author information
,
Thorsten Teichertb Marketing Department, University of Hamburg, Hamburg, GermanyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-2044-742XView further author information
ORCID Icon,
Christiana Terciac School of Business and Economics Universitas Prasetiya Mulya, Kabupaten Tangerang, IndonesiaView further author information
&
Rohit Trivedid School of Management, University of Bradford, Bradford, UKView further author information
Pages 1840-1865 | Received 26 Apr 2021, Accepted 20 Oct 2021, Published online: 06 Dec 2021

Citations (15)

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Read on this site (4)

Brendan Canavan. (2023) Everyday consumption during COVID-19. Journal of Marketing Management 39:13-14, pages 1277-1301.
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Heesup Han, Elena-Nicoleta Untaru, Aleksandar Radic, Inyoung Jung, Wei Quan, Linda Heejung Lho & Hyerin Lee. (2023) Consumer protective behaviors at wellbeing tourism destinations: the function of norm activation model and reasoned action theory. Journal of Travel & Tourism Marketing 40:6, pages 512-531.
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Wided Batat. (2021) Introduction to the special issue: forms and effects of 'distancing' on consumer behaviors and business practices: towards coping strategies and new consumption trends in a pandemic context. Journal of Marketing Management 37:17-18, pages 1691-1711.
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Steven Leon, Charlie Chen & Aaron Ratcliffe. Consumers’ perceptions of the environmental and public health benefits of last mile drone delivery. International Journal of Logistics Research and Applications 0:0, pages 1-25.
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Articles from other publishers (11)

Cydni Meredith Robertson & Caroline Kopot. (2023) Who still shops at omnichannel fashion department stores? An analysis of generational cohorts and intent to purchase. Journal of Fashion Marketing and Management: An International Journal 28:3, pages 525-545.
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Xia Fang & Kerry Kawakami. (2024) Changing perceptions of people wearing masks: Two years of living in a pandemic. European Journal of Social Psychology.
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Yiyuan Liang, Qiushui Peng, Yuqing Yang, Jiayu Wang & Tao Liu. (2024) Does wearing a mask promote consumer uniqueness seeking?. Frontiers in Psychology 15.
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Iulia Diana Nagy, Dan-Cristian Dabija, Romana Emilia Cramarenco & Monica Ioana Burcă-Voicu. (2024) The Use of Digital Channels in Omni-Channel Retail—An Empirical Study. Journal of Theoretical and Applied Electronic Commerce Research 19:2, pages 797-817.
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Shay Xuejing Yao, Dustin Carnahan & Nancy Rhodes. (2024) The partisan pandemic: Applying the reasoned action approach to understand the effects of politicizing a public health crisis. Analyses of Social Issues and Public Policy 24:1, pages 170-191.
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Aida Loussaief, Julia Ying-Chao Lin, Huu Phuc Dang, Neji Bouslama & Julian Ming-Sung Cheng. (2023) Eating halal: a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food. Asia Pacific Journal of Marketing and Logistics 36:1, pages 167-184.
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Su Kyoung An, Pimpawan Kumphai, Hae Jin Gam & Dong Donald Lee. (2023) Fashionable protection gear: Understanding mask wearing practices through protection motivation theory. Family and Consumer Sciences Research Journal 52:2, pages 102-117.
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Kerry Kawakami, Kunalan Manokara & Xia Fang. (2023) Impact of face masks on perceptions of black and white targets during the COVID‐19 pandemic. Social and Personality Psychology Compass 17:9.
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Yuan Wen, Shipra Gupta & Merve Coskun. (2023) To wear or not to wear? The influence of regulatory focus and individual cultural orientation on face mask wearing. Journal of Consumer Affairs 57:3, pages 1324-1351.
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Md Mahbubul Haq, Masum Miah, Subarna Biswas & S.M. Mahbubur Rahman. (2023) The impact of deontological and teleological variables on the intention to visit green hotel: The moderating role of trust. Heliyon 9:4, pages e14720.
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Ashley Deutsch & Ashton Mouton. (2022) Prosocial messaging during the COVID-19 pandemic: a longitudinal examination of email advertisements. Qualitative Market Research: An International Journal 25:4, pages 511-531.
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