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Journal of Marketing Management Volume 37, 2021 - Issue 17-18: Understanding the effects of social distancing on consumer and business practices during a pandemic: Marketing and management implications
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Articles

Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action

Claire-Lise Ackermanna Marketing Department, Rennes School of Business, Rennes, FranceView further author information
,
Haoye Sunb Marketing Department, University of Hamburg, Hamburg, GermanyView further author information
,
Thorsten Teichertb Marketing Department, University of Hamburg, Hamburg, GermanyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-2044-742XView further author information
ORCID Icon,
Christiana Terciac School of Business and Economics Universitas Prasetiya Mulya, Kabupaten Tangerang, IndonesiaView further author information
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Rohit Trivedid School of Management, University of Bradford, Bradford, UKView further author information
Pages 1840-1865 | Received 26 Apr 2021, Accepted 20 Oct 2021, Published online: 06 Dec 2021

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