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Journal of Marketing Management Volume 38, 2022 - Issue 17-18

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Research Article

Being innovative, fun, and green? Hedonic and environmental motivations in the use of green innovations

Phil Justice Floresa Department of Business Administration, Marketing, Lund University School of Economics and Management, Lund University, Lund, Sweden;b K2 – Sweden’s National Centre for Research and Education on Public Transport, Lund, Sweden;c Agenda 2030 Graduate School, Lund University, Lund, SwedenCorrespondence[email protected]

https://orcid.org/0000-0002-1198-6165 View further author information

Johan Janssonb K2 – Sweden’s National Centre for Research and Education on Public Transport, Lund, Sweden;d Department of Business Administration, Umeå School of Business, Economics and Statistics, Umeå University, Umeå, Sweden

https://orcid.org/0000-0003-2593-9439 View further author information

Pages 1907-1936 | Received 01 Jun 2021, Accepted 19 Feb 2022, Published online: 25 Apr 2022

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https://doi.org/10.1080/0267257X.2022.2062426
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Aruna Polisetty, Debarun Chakraborty, Hari Babu Singu & Abhishek Behl. (2024) Examining the relationship between pro-environmental consumption behaviour and hedonic and eudaimonic motivation. Journal of Environmental Management 359, pages 121095.
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Giorgio Mina, Alessandro Bonadonna, Giovanni Peira & Riccardo Beltramo. (2024) How to improve the attractiveness of e-bikes for consumers: Insights from a systematic review. Journal of Cleaner Production 442, pages 140957.
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Husnil Khatimah, Fairol Halim & Perengki Susanto. 2024. Technology and Business Model Innovation: Challenges and Opportunities. Technology and Business Model Innovation: Challenges and Opportunities 504 516 .

Leonie Decrinis, Wolfgang Freibichler, Micha Kaiser, Cass R. Sunstein & Lucia A. Reisch. (2023) Sustainable behaviour at work: How message framing encourages employees to choose electric vehicles. Business Strategy and the Environment 32:8, pages 5650-5668.
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Clément Laverdet, Pascal Malola, Thierry Meyer & Patricia Delhomme. (2023) Electric personal mobility device driver behaviors, their antecedents and consequences: A narrative review. Journal of Safety Research 86, pages 274-285.
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Yuniaristanto, Wahyudi Sutopo, Muhammad Hisjam & Hendro Wicaksono. 2023. Proceedings of the 6th Asia Pacific Conference on Manufacturing Systems and 4th International Manufacturing Engineering Conference. Proceedings of the 6th Asia Pacific Conference on Manufacturing Systems and 4th International Manufacturing Engineering Conference 131 138 .

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