Advanced search
Publication Cover
Journal of Marketing Management Volume 39, 2023 - Issue 9-10
Submit an article Journal homepage
416
Views
2
CrossRef citations to date
0
Altmetric
Special Section: New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption

Vive la révolution animal! Using storytelling to explore prefigurative practices in consumer activism

Renata Andreoni Barbozaa Department of Management, Centro Universitário Ibmec, Rio de Janeiro, BrazilView further author information
&
Tânia M. Veludo-de-Oliveirab Department of Marketing, FGV EAESP São Paulo School of Business Administration, São Paulo, BrazilCorrespondence[email protected]
View further author information
Pages 879-900 | Received 02 Mar 2021, Accepted 04 Mar 2022, Published online: 23 May 2022

Citations (2)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Katherine Casey & Mark Tadajewski. (2023) New insights on consumer activism: advancing a prefigurative framing of alternative consumption. Journal of Marketing Management 39:9-10, pages 852-856.
Read now

Articles from other publishers (1)

Melissa G. Bublitz, Samantha N. N. Cross, Lama Lteif, Gia Nardini, Laura A. Peracchio, Tracy Rank-Christman & Sophia Woodrow. (2024) We Will Rise: How Stories Unite Social Movements. Journal of the Association for Consumer Research 9:1, pages 9-20.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.