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Journal of Marketing Management Volume 39, 2023 - Issue 1-2: Critical and Creative Marketing Pedagogies
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Research Article

From the streets to the classroom: power analysis as a tool for critical pedagogy

Aggelos Panayiotopoulosa Liverpool Business School, Liverpool John Moores University, Liverpool, UKCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-2784-5877
ORCID Icon &
Maria Lichroub Kemmy Business School, University of Limerick, Limerick, Ireland
Pages 92-107 | Received 20 Sep 2021, Accepted 12 Apr 2022, Published online: 16 Jun 2022

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Read on this site (2)

Teresa Heath, Mona Moufahim & Lisa O’Malley. (2023) Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality, inspiring change. Journal of Marketing Management 39:1-2, pages 1-7.
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Jack Coffin & Tim Hill. (2022) Introduction to the special issue: presenting marketing differently. Journal of Marketing Management 38:15-16, pages 1613-1632.
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Articles from other publishers (2)

Barbara Tomasella, Bilal Akbar, Alison Lawson, Richard Howarth & Rebecca Bedford. (2024) Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum. Journal of Marketing Education.
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Swapan Deep Arora. (2023) Contemporary challenges of consumption: a Kafkaesque and critical marketing perspective. International Journal of Contemporary Management 59:4, pages 58-73.
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