Journal of Marketing Management, Volume 39, Issue 1-2 (2023)

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Journal of Marketing Management, Volume 39, Issue 1-2 (2023)

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Critical and Creative Marketing Pedagogies

Editorial

Editorial
Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality, inspiring change
Teresa Heath, Mona Moufahim & Lisa O’Malley
Pages: 1-7
Published online: 24 Mar 2023
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Commentary

Article Commentary
On being critically oriented in precarious times: for resistant curiosity
Mark Tadajewski
Pages: 8-19
Published online: 26 Jan 2022
AbstractforOn being critically oriented in precarious times: for resistant curiosity | Full Text | References | PDF (229.6 KB) | EPUB
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Article Commentary
Crap detecting. Autoethnographic reflections on critical practice in marketing pedagogy
Chris Hackley
Pages: 20-31
Published online: 12 Oct 2022
AbstractforCrap detecting. Autoethnographic reflections on critical practice in marketing pedagogy | Full Text | References | PDF (218.5 KB) | EPUB
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Article Commentary
Up close and personal: feminist pedagogy in the classroom
Lorna Stevens & Pauline Maclaran
Pages: 32-39
Published online: 07 Oct 2022
AbstractforUp close and personal: feminist pedagogy in the classroom | Full Text | References | PDF (222.5 KB) | EPUB
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Article Commentary
Teaching for freedom, caring for ourselves
Helena Liu
Pages: 40-48
Published online: 07 Oct 2022
AbstractforTeaching for freedom, caring for ourselves | Full Text | References | PDF (203.1 KB) | EPUB
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Research Article

Article
Poetic pedagogy: emancipatory spaces of Slam poetry for marketing education
Anoop Bhogal-Nair
Pages: 49-67
Published online: 26 Aug 2022
AbstractforPoetic pedagogy: emancipatory spaces of Slam poetry for marketing education | Full Text | References | PDF (306.9 KB) | EPUB
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Article
Towards glitch pedagogy
Chloe Preece & Laryssa Whittaker
Pages: 68-91
Published online: 06 Feb 2023
AbstractforTowards glitch pedagogy | Full Text | References | PDF (371.4 KB) | EPUB
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Article
From the streets to the classroom: power analysis as a tool for critical pedagogy
Aggelos Panayiotopoulos & Maria Lichrou
Pages: 92-107
Published online: 16 Jun 2022
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Open Access
Article
Gender transformative advertising pedagogy: promoting gender justice through marketing education
Lauren Gurrieri & Fiona Finn
Pages: 108-133
Published online: 06 Jan 2023
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Article
Student-centred theory building: pedagogical collaboration after Mark Fisher
Paul Haynes
Pages: 134-148
Published online: 05 Aug 2022
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Open Access

Commentary

Article Commentary
Teaching note – Critical pedagogies: practical examples from the marketing classroom
Mona Moufahim, Teresa Heath, Lisa O’Malley, Katherine Casey, Janice Denegri-Knott, Alev Kuruoglu, Ismini Pavlopoulou & Anuja Pradhan
Pages: 149-165
Published online: 28 Feb 2023
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