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Journal of Marketing Management Volume 39, 2023 - Issue 11-12: Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives
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Research Article

Influencer marketing: a scoping review and a look ahead

Kendra Fowlera Williamson College of Business Administration, Youngstown State University, Youngstown, OH, USACorrespondence[email protected]
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Veronica L. Thomasb Strome College of Business, Old Dominion University, Norfolk, VA, USAView further author information
Pages 933-964 | Received 01 Jun 2021, Accepted 04 Oct 2022, Published online: 05 Jan 2023

Citations (9)

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Read on this site (3)

Eray Polat, Fatih Çelik, Blend Ibrahim & Dogan Gursoy. (2024) Past, present, and future scene of influencer marketing in hospitality and tourism management. Journal of Travel & Tourism Marketing 41:3, pages 322-343.
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Eugene Cheng-Xi Aw & Raj Agnihotri. (2023) Influencer marketing research: review and future research agenda. Journal of Marketing Theory and Practice 0:0, pages 1-14.
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Christian Dam, Benjamin J. Hartmann & Katja H. Brunk. Marketing the past: a literature review and future directions for researching retro, heritage, nostalgia, and vintage. Journal of Marketing Management 0:0, pages 1-25.
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Articles from other publishers (6)

İlhami Tuncer & Ahmet Selim Kartal. (2023) Do the importance of influencer‐ and customer‐generated content on social media affect willingness to pay more for potential customers?. Journal of Consumer Behaviour 23:2, pages 1002-1013.
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Behzad Foroughi, Mohammad Iranmanesh, Mehrbakhsh Nilashi, Morteza Ghobakhloo, Shahla Asadi & Mana Khoshkam. (2023) Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA. Journal of Consumer Behaviour 23:2, pages 888-914.
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Mukta Garg & Apurva Bakshi. (2024) Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing. Humanities and Social Sciences Communications 11:1.
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Ömer Faruk ÖZGÜR. (2024) Influencer marketing (etkileyici pazarlama) konulu lisansüstü tezlerin bibliyometrik analiziBibliometric analysis of graduate thesis on influencer marketing. Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 17:1, pages 1-25.
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Veronica L. Thomas, Kendra Fowler & Faegheh Taheran. (2023) How social media influencer collaborations are perceived by consumers. Psychology & Marketing 41:1, pages 168-183.
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Jung-Kuei Hsieh. (2023) The impact of influencers' multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory. Journal of Retailing and Consumer Services 74, pages 103397.
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