Journal of Marketing Management, Volume 39, Issue 11-12 (2023)

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Journal of Marketing Management, Volume 39, Issue 11-12 (2023)

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Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives

Editorial

Editorial
Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing
Lauren Gurrieri, Jenna Drenten & Crystal Abidin
Pages: 911-932
Published online: 27 Sep 2023
First Page PreviewforSymbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing | Full Text | References | PDF (790.3 KB) | EPUB
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Free Access

Research Article

Article
Influencer marketing: a scoping review and a look ahead
Kendra Fowler & Veronica L. Thomas
Pages: 933-964
Published online: 05 Jan 2023
AbstractforInfluencer marketing: a scoping review and a look ahead | Full Text | References | PDF (573.6 KB) | EPUB | Supplemental
  • 6136 Views
  • 9 CrossRef citations
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Article
Influencers and the attention economy: the meaning and management of attention on Instagram
Kyle Kubler
Pages: 965-981
Published online: 06 Jan 2023
AbstractforInfluencers and the attention economy: the meaning and management of attention on Instagram | Full Text | References | PDF (313.6 KB) | EPUB
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Article
Influencer marketing and the ‘gifted’ product: framing practices and market shaping
Johan Nilsson, Riikka Murto & Hans Kjellberg
Pages: 982-1011
Published online: 05 Sep 2023
AbstractforInfluencer marketing and the ‘gifted’ product: framing practices and market shaping | Full Text | References | PDF (586.2 KB) | EPUB
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Open Access
Article
Disability in influencer marketing: a complex model of disability representation
Jonatan Södergren & Niklas Vallström
Pages: 1012-1042
Published online: 28 Nov 2022
AbstractforDisability in influencer marketing: a complex model of disability representation | Full Text | References | PDF (1.2 MB) | EPUB
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Article
‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies
Aya Aboelenien, Alex Baudet & Ai Ming Chow
Pages: 1043-1070
Published online: 12 Jun 2023
Abstractfor‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies | Full Text | References | PDF (2.1 MB) | EPUB
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Article
Beyond the authenticity bind – Finstagram as an escape from the attention economy
Amy Goode, Victoria Rodner & Matilda Lawlor
Pages: 1071-1097
Published online: 27 Sep 2023
AbstractforBeyond the authenticity bind – Finstagram as an escape from the attention economy | Full Text | References | PDF (3.4 MB) | EPUB
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Open Access
Article
No filter: navigating well-being in troubled times as social media influencers
Nataly Levesque, Alysha Hachey & Albena Pergelova
Pages: 1098-1131
Published online: 13 Jun 2023
AbstractforNo filter: navigating well-being in troubled times as social media influencers | Full Text | References | PDF (3.8 MB) | EPUB
  • 900 Views
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Article
When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities
Rebecca Mardon, Hayley Cocker & Kate Daunt
Pages: 1132-1162
Published online: 17 Jan 2023
AbstractforWhen parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities | Full Text | References | PDF (543.3 KB) | EPUB
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