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Journal of Marketing Management Volume 39, 2023 - Issue 9-10
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Special Section: Celebrating Failure: A path towards opening up disciplinary debate

Avoiding failure in academia: strategies from non-Western early career researchers in the UK

Ratna Khanijoua Institute of Management Studies, Goldsmiths University of London, London, UKCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6698-360XView further author information
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Amalina Zakariahb Marketing, Innovation, Strategy and Operations, University of Leicester School of Business, Leicester, UKORCID Iconhttps://orcid.org/0000-0001-5044-3190View further author information
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Pages 782-806 | Received 10 Nov 2021, Accepted 22 Jan 2023, Published online: 17 May 2023

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