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Journal of Marketing Management Volume 39, 2023 - Issue 9-10
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Special Section: Celebrating Failure: A path towards opening up disciplinary debate

Is consumerism only what Philip Kotler says it is? A decolonial analysis on failures, hierarchies, and exclusions

Marcus Wilcox Hemaisa Business Department, Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro, BrazilCorrespondence[email protected]
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Laís Rodriguesb Centre for Social Studies, University of Coimbra, Coimbra, PortugalORCID Iconhttps://orcid.org/0000-0002-1038-7996View further author information
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Pages 756-781 | Received 15 Oct 2021, Accepted 17 Apr 2023, Published online: 15 May 2023

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