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Journal of Marketing Management Volume 39, 2023 - Issue 11-12: Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives

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Research Article

Influencer marketing and the ‘gifted’ product: framing practices and market shaping

Johan NilssonCenter for Market Studies, Stockholm School of Economics, Stockholm, SwedenView further author information

Riikka MurtoCenter for Market Studies, Stockholm School of Economics, Stockholm, SwedenCorrespondence[email protected]

https://orcid.org/0000-0002-3793-5411 View further author information

Hans KjellbergCenter for Market Studies, Stockholm School of Economics, Stockholm, SwedenView further author information

Pages 982-1011 | Received 15 Sep 2021, Accepted 17 Aug 2023, Published online: 05 Sep 2023

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https://doi.org/10.1080/0267257X.2023.2253450
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