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Original Articles

The affective priming effect: Automatic activation of evaluative information in memory

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Pages 515-533 | Received 09 Aug 1993, Published online: 07 Jan 2008

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (46)

Naoaki Kawakami & Emi Miura. (2019) Tracking hand movements captures the response dynamics of the evaluative priming effect. Cognition and Emotion 33:3, pages 452-465.
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Theodore Alexopoulos, Aurore Lemonnier & Klaus Fiedler. (2017) Higher order influences on evaluative priming: Processing styles moderate congruity effects. Cognition and Emotion 31:1, pages 57-68.
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Federica Sassi, Guillermo Campoy, Alejandro Castillo, Alberto Inuggi & Luis J. Fuentes. (2014) Task difficulty and response complexity modulate affective priming by emotional facial expressions. The Quarterly Journal of Experimental Psychology 67:5, pages 861-871.
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Teresa Diéguez-Risco, Luis Aguado, Jacobo Albert & José Antonio Hinojosa. (2013) Faces in context: Modulation of expression processing by situational information. Social Neuroscience 8:6, pages 601-620.
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Daniël Lakens, Daniel A. Fockenberg, Karin P. H. Lemmens, Jaap Ham & Cees J. H. Midden. (2013) Brightness differences influence the evaluation of affective pictures . Cognition and Emotion 27:7, pages 1225-1246.
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Benedikt Werner & Klaus Rothermund. (2013) Attention please: No affective priming effects in a valent/neutral-categorisation task. Cognition and Emotion 27:1, pages 119-132.
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Gabriel JC Mograbi & Daniel C Mograbi. (2012) To buy or not buy? A review of affective priming in purchase decision. Neuroscience and Neuroeconomics 1, pages 25-35.
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Bertram Gawronski, WilliamA. Cunningham, EtienneP. LeBel & Roland Deutsch. (2010) Attentional influences on affective priming: Does categorisation influence spontaneous evaluations of multiply categorisable objects?. Cognition and Emotion 24:6, pages 1008-1025.
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Dirk Wentura & Juliane Degner. (2010) Automatic evaluation isn't that crude! Moderation of masked affective priming by type of valence. Cognition and Emotion 24:4, pages 609-628.
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Sascha Topolinski & Fritz Strack. (2009) The analysis of intuition: Processing fluency and affect in judgements of semantic coherence. Cognition and Emotion 23:8, pages 1465-1503.
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PaulaM. Beall & AndrewM. Herbert. (2008) The face wins: Stronger automatic processing of affect in facial expressions than words in a modified Stroop task. Cognition and Emotion 22:8, pages 1613-1642.
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Dirk Wentura & Christian Frings. (2008) Response-bound primes diminish affective priming in the naming task. Cognition and Emotion 22:2, pages 374-384.
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Nicolas Vermeulen, Olivier Luminet & Olivier Corneille. (2006) Alexithymia and the automatic processing of affective information: Evidence from the affective priming paradigm. Cognition and Emotion 20:1, pages 64-91.
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Laura Thomas & Kevin LaBar. (2005) Emotional arousal enhances word repetition priming. Cognition and Emotion 19:7, pages 1027-1047.
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Naomi C. Carroll & Andrew W. Young. (2005) Priming of emotion recognition. The Quarterly Journal of Experimental Psychology Section A 58:7, pages 1173-1197.
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Agnes Moors, Jan De Houwer, Dirk Hermans & Paul Eelen. (2005) Unintentional processing of motivational valence. The Quarterly Journal of Experimental Psychology Section A 58:6, pages 1043-1063.
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E. Díaz , G. Ruiz & F. Baeyens. (2005) Resistance to extinction of human evaluative conditioning using a between‐subjects design. Cognition and Emotion 19:2, pages 245-268.
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Nak Hwan & Ji Eun Na. (2004) 상표평가에서 기억감정의 이용을 촉진하는 요인에 관한 연구. Journal of Global Academy of Marketing Science 13:1, pages 49-70.
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Mark Spiering, Walter Everaerd & Erick Janssen. (2003) Priming the sexual system: Implicit versus explicit activation. The Journal of Sex Research 40:2, pages 134-145.
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Dirk Hermans, Adriaan Spruyt & Paul Eelen. (2003) Automatic affective priming of recently acquired stimulus valence: Priming at SOA 300 but not at SOA 1000. Cognition and Emotion 17:1, pages 83-99.
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Jan De Houwer, Dirk Hermans, Klaus Rothermund & Dirk Wentura. (2002) Affective priming of semantic categorisation responses. Cognition and Emotion 16:5, pages 643-666.
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Agnes Moors & Jan De Houwer. (2001) Automatic appraisal of motivational valence: Motivational affective priming and Simon effects. Cognition and Emotion 15:6, pages 749-766.
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Jason Tipples. (2001) A conceptual replication and extension of the Affective Simon Effect. Cognition and Emotion 15:5, pages 705-710.
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Karl Christoph Klauer & Jochen Musch. (2001) Does sunshine prime loyal? Affective priming in the naming task. The Quarterly Journal of Experimental Psychology Section A 54:3, pages 727-751.
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Jochen Musch & Karl Christoph Klauer. (2001) Locational uncertainty moderates affective congruency effects in the evaluative decision task. Cognition and Emotion 15:2, pages 167-188.
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Russell H. Fazio. (2001) On the automatic activation of associated evaluations: An overview. Cognition and Emotion 15:2, pages 115-141.
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Jan De Houwer, Geert Crombez, Frank Baeyens & Dirk Hermans. (2001) On the generality of the affective Simon effect. Cognition and Emotion 15:2, pages 189-206.
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Dirk Hermans, Jan De Houwer & Paul Eelen. (2001) A time course analysis of the affective priming effect. Cognition and Emotion 15:2, pages 143-165.
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Dirk Hermans Frank Baeyens Paul Eelen. (1998) Odours as Affective-processing Context for Word Evaluation: A Case of Cross-modal Affective Priming. Cognition and Emotion 12:4, pages 601-613.
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Jan De Houwer Dirk Hermans Paul Eelen. (1998) Affective and Identity Priming with Episodically Associated Stimuli. Cognition and Emotion 12:2, pages 145-169.
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Jan De Houwer & Paul Eelen. (1998) An Affective Variant of the Simon Paradigm. Cognition and Emotion 12:1, pages 45-62.
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Karl Christoph Klauer. (1997) Affective Priming. European Review of Social Psychology 8:1, pages 67-103.
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