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Local authorities and market research: Market research incorporated in the policy process of consumer‐oriented local authorities

Pages 34-43 | Published online: 05 Jun 2010

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Amparo Cervera, Alejandro Mollá & Haydée Calder$oAn. (2000) Market Orientation: A Framework for Public Institutions. Journal of Nonprofit & Public Sector Marketing 7:1, pages 3-23.
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Patricia L. Rees. (1998) Marketing in the UK and US Not-for-Profit Sector: The Import Mirror View. The Service Industries Journal 18:1, pages 113-131.
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Lucía Sáez, Iñaki Periáñez & Lucía Mediano. (2013) Building brand value in major Spanish cities: an analysis through municipal websites. Journal of Place Management and Development 6:2, pages 120-143.
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Amparo Cervera Taulet. (2004) Orientación al mercado y administración póblica local determinación de un modelo teórico y de mediciónMarket orientation and local public administration: a theoretical and measurement model determination. International Review on Public and Nonprofit Marketing 1:1, pages 53-73.
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James Sheffield & Mary Bowerman. (2016) An emergent audit agenda: comparative lessons drawn from Best Value development in Local Government in Scotland compared with England. Public Policy and Administration 14:3, pages 67-89.
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Shariful Islam. (2010) Legal Risk and Its’ Common Law Remedial Response: UK Experience. SSRN Electronic Journal.
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