Citations (20)
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Denise Jackson & Ian Li. (2024) Perceived skill outcomes among coursework and research graduates and evolution over time. Journal of Further and Higher Education 48:4, pages 449-466.
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Tri Tran & Markku Kuula. (2023) Juggling quality labels with centralised analytics: How the first Nordic triple-crowned business school does it. Studies in Higher Education 48:6, pages 845-863.
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Shu-Ching Chen. (2022) University branding: student experience, value perception, and consumption journey. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Mauro Cavallone, Maria Vincenza Ciasullo, Jacqueline Douglas & Rocco Palumbo. (2021) Framing higher education quality from a business perspective: setting the conditions for value co-creation. Studies in Higher Education 46:6, pages 1099-1111.
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Kashif Farhat, Sany Sanuri Mohd. Mokhtar & Salniza Bt. Md. Salleh. (2021) Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs). Journal of Marketing for Higher Education 31:1, pages 107-135.
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Weng Marc Lim, Teck Weng Jee & Ernest Cyril De Run. (2020) Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix. Journal of Strategic Marketing 28:3, pages 225-245.
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Billy Bryan & Kay Guccione. (2018) Was it worth it? A qualitative exploration into graduate perceptions of doctoral value. Higher Education Research & Development 37:6, pages 1124-1140.
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Elizabeth Nixon, Richard Scullion & Robert Hearn. (2018) Her majesty the student: marketised higher education and the narcissistic (dis)satisfactions of the student-consumer. Studies in Higher Education 43:6, pages 927-943.
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Darija Bartkute. (2017) Lithuanian students’ choice of university: a consumer value approach. European Journal of Higher Education 7:2, pages 173-187.
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Marion R. Burford & Kaye Chan. (2017) Refining a strategic marketing course: Is a ‘flip’ a good ‘fit’?. Journal of Strategic Marketing 25:2, pages 152-163.
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Fatma Uslu Gülşen. A sense of belonging and loyalty among Turkish undergraduate students: serial mediating role of college outcome expectation and engagement. European Journal of Higher Education 0:0, pages 1-17.
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Articles from other publishers (9)
Tiago Oliveira, Helena Alves & João Leitão. (2024) Co-creation and innovation in higher education institutions: a systematic literature review and research agenda. International Journal of Educational Management 38:3, pages 839-872.
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Alice Reynolds. (2022) ‘Where does my £9000 go?’ Student identities in a marketised British Higher Education Sector. SN Social Sciences 2:8.
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Nicolás Matus, Cristian Rusu & Sandra Cano. (2021) Student eXperience: A Systematic Literature Review. Applied Sciences 11:20, pages 9543.
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Vikrant Kaushal & Nurmahmud Ali. 2021. Research Anthology on Preparing School Administrators to Lead Quality Education Programs. Research Anthology on Preparing School Administrators to Lead Quality Education Programs
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Majid Ghasemy, Viraiyan Teeroovengadum, Jan-Michael Becker & Christian M. Ringle. (2020) This fast car can move faster: a review of PLS-SEM application in higher education research. Higher Education 80:6, pages 1121-1152.
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Vikrant Kaushal & Nurmahmud Ali. (2019) University Reputation, Brand Attachment and Brand Personality as Antecedents of Student Loyalty: A Study in Higher Education Context. Corporate Reputation Review 23:4, pages 254-266.
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Yousef Mubrik N. Almutairi. (2020) International Students’ Experiences at a Saudi University and Academic Leaders’ Perceptions Regarding Them. Societies 10:3, pages 70.
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F. Robert Buchanan. (2019) International student perceptions of experience in the West. Journal of International Education in Business 12:2, pages 147-166.
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Vikrant Kaushal & Nurmahmud Ali. (2019) A Structural Evaluation of University Brand Equity Dimensions: Evidence from Private Indian University. International Journal of Customer Relationship Marketing and Management 10:2, pages 1-20.
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