Citations (16)
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Stephen Wilkins, Joe Hazzam & John J. Ireland. (2022) Servicescape in transnational higher education: the effects of campus design, physical environment and facilities on student experience and satisfaction. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Elizabeth Bronwen Knight. (2022) The homogenisation of prospectuses over the period of massification in the UK. Journal of Marketing for Higher Education 32:1, pages 19-36.
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Alicia Prowse, Valeria Ruiz Vargas & Stephen Powell. (2021) Design considerations for personalised supported learning: implications for higher education. Journal of Further and Higher Education 45:4, pages 497-510.
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Azad M. Qasim, Pirshing Salih Mohamad Al-Askari, Hiba K. Massoud & Rami M. Ayoubi. (2021) Student university choice in Kurdistan-Iraq: what factors matter?. Journal of Further and Higher Education 45:1, pages 120-136.
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Amanda Bridget Mwenda, Miriam Sullivan & Ann Grand. (2019) How do Australian universities market STEM courses in YouTube videos?. Journal of Marketing for Higher Education 29:2, pages 191-208.
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Richard McManus, Janet Haddock-Fraser & Peter Rands. (2017) A methodology to understand student choice of higher education institutions: the case of the United Kingdom. Journal of Higher Education Policy and Management 39:4, pages 390-405.
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Emma Winter & Helen Thompson-Whiteside. (2017) Location, location, location: does place provide the opportunity for differentiation for universities?. Journal of Marketing for Higher Education 27:2, pages 233-250.
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Articles from other publishers (9)
Liesbet Bonnarens, Ingrid Moons, Patrick De Pelsmacker, Annouk Lievens & Koenraad Keignaert. 2022. Student Support Services. Student Support Services
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Katherine Dashper, Neil Ormerod, Thomas Fletcher, Dan Lomax, Alan Marvell & Andrew Bradley. (2020) Informed consumers? Students, choices and events management degrees. Journal of Hospitality, Leisure, Sport & Tourism Education 27, pages 100260.
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Cristina Fleșeriu, Florin Sebastian Duma, Ioan Alin Nistor & Dragoș Păun. (2020) The Sustainability of International Accreditations and Their Impact on Students’ Choices in Selecting the Universities. Sustainability 12:16, pages 6480.
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Emmanuel Mogaji, Felix Maringe & Robert Ebo Hinson. 2020. Higher Education Marketing in Africa. Higher Education Marketing in Africa
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Emmanuel Mogaji & Hyunsun Yoon. (2019) Thematic analysis of marketing messages in UK universities’ prospectuses. International Journal of Educational Management 33:7, pages 1561-1581.
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Elizabeth Knight. (2019) Massification, Marketisation and Loss of Differentiation in Pre-Entry Marketing Materials in UK Higher Education. Social Sciences 8:11, pages 304.
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John Bradley. (2018) Integrity in higher education marketing and misleading claims in the university prospectus: what happened next…and is it enough?. International Journal for Educational Integrity 14:1.
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Mazhar Ali & Masood Ahmed. (2018) Determinants of Students' Loyalty to University: A Service-Based Approach. SSRN Electronic Journal.
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