Advanced search
Publication Cover
Communication Education Volume 56, 2007 - Issue 3
Submit an article Journal homepage
849
Views
53
CrossRef citations to date
0
Altmetric
Original Articles

The Influence of Computer-Mediated Word-of-Mouth Communication on Student Perceptions of Instructors and Attitudes Toward Learning Course Content

Chad EdwardsCorrespondence[email protected]
View further author information
,
Autumn EdwardsView further author information
,
Qingmei QingView further author information
&
Shawn T. WahlView further author information
Pages 255-277 | Received 29 Sep 2006, Published online: 29 Jun 2007

Citations (53)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (29)

Mohsin Abdur Rehman, Erisher Woyo, Joy Eghonghon Akahome & Muhammad Danial Sohail. (2022) The influence of course experience, satisfaction, and loyalty on students’ word-of-mouth and re-enrolment intentions. Journal of Marketing for Higher Education 32:2, pages 259-277.
Read now
Bruno Morgado Ferreira, José Luis Abrantes, Ana Seabra & Isabel Mateos Rubio. (2022) Digital technology and eWOM in the context of higher education: a study from Portugal and Spain. Journal of Marketing for Higher Education 32:2, pages 159-178.
Read now
Chung-En Yu. (2020) Humanlike robots as employees in the hotel industry: Thematic content analysis of online reviews. Journal of Hospitality Marketing & Management 29:1, pages 22-38.
Read now
Alexandra N. Fisher, Danu Anthony Stinson & Anastasija Kalajdzic. (2019) Unpacking Backlash: Individual and Contextual Moderators of Bias against Female Professors. Basic and Applied Social Psychology 41:5, pages 305-325.
Read now
Kelsey P. Moore & Adam S. Richards. (2019) The Effects of Instructor Credibility, Grade Incentives, and Framing of a Technology Policy on Students’ Intent to Comply and Motivation to Learn. Communication Studies 70:4, pages 394-411.
Read now
Ya-Ling Chiu, Ku-Hsieh Chen, Yuan-Teng Hsu & Jying-Nan Wang. (2019) Understanding the perceived quality of professors’ teaching effectiveness in various disciplines: the moderating effects of teaching at top colleges. Assessment & Evaluation in Higher Education 44:3, pages 449-462.
Read now
James P. Baker & Alan K. Goodboy. (2019) The choice is yours: the effects of autonomy-supportive instruction on students’ learning and communication. Communication Education 68:1, pages 80-102.
Read now
Lawrence Ang, Yvonne Alexandra Breyer & Joseph Pitt. (2018) Course recommendation as a construct in student evaluations: will students recommend your course?. Studies in Higher Education 43:6, pages 944-959.
Read now
Joseph B. Walther. (2018) The Emergence, Convergence, and Resurgence of Intergroup Communication Theory in Computer-Mediated Communication. Atlantic Journal of Communication 26:2, pages 86-97.
Read now
Jeffrey S. Reber, Robert D. Ridge & Samuel D. Downs. (2017) Perceptual and behavioral effects of expectations formed by exposure to positive or negative Ratemyprofessors.com evaluations. Cogent Psychology 4:1.
Read now
Aaron Enskat, Stephen K. Hunt & John F. Hooker. (2017) A generational examination of instructional Facebook use and the effects on perceived instructor immediacy, credibility and student affective learning. Technology, Pedagogy and Education 26:5, pages 545-557.
Read now
Yuhua (Jake) Liang. (2015) Responses to Negative Student Evaluations on RateMyProfessors.com: The Effect of Instructor Statement of Credibility on Student Lower-Level Cognitive Learning and State Motivation to Learn. Communication Education 64:4, pages 455-471.
Read now
Katheryn East. (2015) The Meaning and Utility of Institutional Teaching Evaluations. Studying Teacher Education 11:3, pages 312-326.
Read now
Yuhua (Jake) Liang, Arleen R. Bejerano, Patricia Kearney, Mary B. McPherson & Timothy G. Plax. (2015) The Effect of Peer and Online Sources on Student Course Selections and Impressions of Prospective Teachers. Western Journal of Communication 79:4, pages 435-455.
Read now
Adrian Villalta-Cerdas, Patrick McKeny, Todd Gatlin & Santiago Sandi-Urena. (2015) Evaluation of instruction: students’ patterns of use and contribution to RateMyProfessors.com. Assessment & Evaluation in Higher Education 40:2, pages 181-198.
Read now
Nora Ganim Barnes & Stephanie L. Jacobsen. (2014) Missed eWOM opportunities: A cross-sector analysis of online monitoring behavior. Journal of Marketing Communications 20:1-2, pages 147-158.
Read now
Autumn Edwards & Chad Edwards. (2013) Computer-Mediated Word-of-Mouth Communication: The Influence of Mixed Reviews on Student Perceptions of Instructors and Courses. Communication Education 62:4, pages 412-424.
Read now
KatherineB. Hartman & JamesB. Hunt. (2013) What Ratemyprofessors.com Reveals About How and Why Students Evaluate Their Professors: A Glimpse Into the Student Mind-Set. Marketing Education Review 23:2, pages 151-162.
Read now
C. Leigh Nelson & EricM. Fife. (2013) RateMyProfessors.com: A Validity Exercise. Communication Teacher 27:1, pages 6-10.
Read now
CalebT. Carr, Paul Zube, Eric Dickens, CarolynA. Hayter & JustinA. Barterian. (2013) Toward A Model of Sources of Influence in Online Education: Cognitive Learning and the Effects of Web 2.0. Communication Education 62:1, pages 61-85.
Read now
Gary W. Lewandowski$suffix/text()$suffix/text(), Emma Higgins & Natalie N. Nardone. (2012) Just a harmless website?: an experimental examination of RateMyProfessors.com’s effect on student evaluations. Assessment & Evaluation in Higher Education 37:8, pages 987-1002.
Read now
SeanM. Horan, MatthewM. Martin & Keith Weber. (2012) Understanding Emotional Response Theory: The Role of Instructor Power and Justice Messages. Communication Quarterly 60:2, pages 210-233.
Read now
Angela M. Legg & Janie H. Wilson. (2012) RateMyProfessors.com offers biased evaluations. Assessment & Evaluation in Higher Education 37:1, pages 89-97.
Read now
RebeccaA. DiVerniero & AngelaM. Hosek. (2011) Students' Perceptions and Communicative Management of Instructors' Online Self–Disclosure. Communication Quarterly 59:4, pages 428-449.
Read now
JohnC. Sherblom. (2010) The computer-mediated communication (CMC) classroom: a challenge of medium, presence, interaction, identity, and relationship. Communication Education 59:4, pages 497-523.
Read now
Blair Thompson. (2009) Parent–Teacher E-Mail Strategies at the Elementary and Secondary Levels. Qualitative Research Reports in Communication 10:1, pages 17-25.
Read now
AmberN. Finn, Paul Schrodt, PaulL. Witt, Nikki Elledge, KodianeA. Jernberg & LaraM. Larson. (2009) A Meta-Analytical Review of Teacher Credibility and its Associations with Teacher Behaviors and Student Outcomes. Communication Education 58:4, pages 516-537.
Read now
AngelaM. Hosek & Jason Thompson. (2009) Communication Privacy Management and College Instruction: Exploring the Rules and Boundaries that Frame Instructor Private Disclosures. Communication Education 58:3, pages 327-349.
Read now
Blair Thompson. (2008) Characteristics of Parent–Teacher E-Mail Communication. Communication Education 57:2, pages 201-223.
Read now

Articles from other publishers (24)

Laquanda Leaven Johnson, Arim Park & Stephanie Kelly. (2023) The effect of instructor communication on affective learning in a supply chain management course. Decision Sciences Journal of Innovative Education.
Crossref
Gewei Chen & Jianning Dang. (2022) Crowds’ malice behind the screen: The normative influences of online dehumanization on discrimination against foreigners. Group Processes & Intergroup Relations 26:7, pages 1548-1564.
Crossref
Brianna L. Lane, Ioana A. Cionea, Norah E. Dunbar & Caleb T. Carr. (2023) Antecedents and Effects of Online Third-Party Information on Offline Impressions. Journal of Media Psychology 35:3, pages 145-158.
Crossref
Kathleen A. Greenan. (2021) The Influence of Virtual Education on Classroom Culture. Frontiers in Communication 6.
Crossref
Stefanie S. Boswell & Sara L. Sohr-Preston. (2020) I checked the prof on ratemyprofessors: effect of anonymous, online student evaluations of professors on students’ self-efficacy and expectations. Social Psychology of Education 23:4, pages 943-961.
Crossref
Jeong-woo Jang & Joseph B. Walther. (2019) Self-categorization of users’ comments and ingroup influence: The moderating role of context-dependent ingroup identification. Cyberpsychology: Journal of Psychosocial Research on Cyberspace 13:4.
Crossref
Jae Eun Chung. (2018) Peer Influence of Online Comments in Newspapers: Applying Social Norms and the Social Identification Model of Deindividuation Effects (SIDE). Social Science Computer Review 37:4, pages 551-567.
Crossref
Ali Bassam Mahmoud & Nicholas Grigoriou. (2017) When empathy hurts: Modelling university students’ word of mouth behaviour in public vs. private universities in Syria. Higher Education Quarterly 71:4, pages 369-383.
Crossref
Caleb T. Carr, Robert D. Hall, Adam J. Mason & Eric J. Varney. (2017) Cueing Employability in the Gig Economy: Effects of Task-Relevant and Task-Irrelevant Information on Fiverr. Management Communication Quarterly 31:3, pages 409-428.
Crossref
Lisa Merten, René Welz, Gabriele Hooffacker, Uwe Kulisch, Juliane Datko, Tobias Thiergen, Sebastian Gomon, Verena Einwich, Marco Niebling-Gau, Matthias Degen, Andreas Köhler, Ralf Spiller, Verena Waßink & Sonja Kretzschmar. 2017. Technische Innovationen - Medieninnovationen?. Technische Innovationen - Medieninnovationen? 115 190 .
Joseph J. Simpson, Penny M. Simpson & Oliver Cruz-Milán. (2016) Attitude towards immigrants and security: Effects on destination-loyal tourists. Tourism Management 57, pages 373-386.
Crossref
Stefanie S. Boswell. (2016) Ratemyprofessors is hogwash (but I care): Effects of Ratemyprofessors and university-administered teaching evaluations on professors. Computers in Human Behavior 56, pages 155-162.
Crossref
Mark Hsueh, Kumar Yogeeswaran & Sanna Malinen. (2015) “Leave Your Comment Below”: Can Biased Online Comments Influence Our Own Prejudicial Attitudes and Behaviors?. Human Communication Research 41:4, pages 557-576.
Crossref
Siyue Li & Bo Feng. (2015) What to Say to an Online Support-Seeker? The Influence of Others' Responses and Support-Seekers' Replies. Human Communication Research 41:3, pages 303-326.
Crossref
Peter Nauroth, Mario Gollwitzer, Jens Bender & Tobias Rothmund. (2015) Social Identity Threat Motivates Science-Discrediting Online Comments. PLOS ONE 10:2, pages e0117476.
Crossref
Nicholas Close Subtirelu. (2015) “She does have an accent but…”: Race and language ideology in students' evaluations of mathematics instructors on RateMyProfessors.com. Language in Society 44:1, pages 35-62.
Crossref
Sebastian Scherr, Philipp Müller & Victoria Fast. (2013) Single comments or average ratings: which elements of RateMyProfessors.com™ shape university students’ judgments and course choice intentions?. Educational Assessment, Evaluation and Accountability 25:2, pages 131-141.
Crossref
Joseph B. Walther & Jeong-woo Jang. (2012) Communication Processes in Participatory Websites. Journal of Computer-Mediated Communication 18:1, pages 2-15.
Crossref
Neneh Kowai-Bell, Rosanna E. Guadagno, Tannah E. Little & Jamie L. Ballew. (2012) Professors are people too: The impact of informal evaluations of professors on students and professors. Social Psychology of Education 15:3, pages 337-351.
Crossref
Joseph B. Walther, Stephanie Tom Tong, David C. DeAndrea, Caleb T. Carr & Brandon Van Der Heide. 2011. Strategic Uses of Social Technology. Strategic Uses of Social Technology 172 194 .
Neneh Kowai-Bell, Rosanna E. Guadagno, Tannah Little, Najean Preiss & Rachel Hensley. (2011) Rate My Expectations: How online evaluations of professors impact students’ perceived control. Computers in Human Behavior 27:5, pages 1862-1867.
Crossref
Joseph B. Walther, David DeAndrea, Jinsuk Kim & James C. Anthony. (2010) The Influence of Online Comments on Perceptions of Antimarijuana Public Service Announcements on YouTube. Human Communication Research 36:4, pages 469-492.
Crossref
Joseph B. Walther, Brandon Van Der Heide, Lauren M. Hamel & Hillary C. Shulman. (2009) Self-Generated Versus Other-Generated Statements and Impressions in Computer-Mediated Communication. Communication Research 36:2, pages 229-253.
Crossref
Autumn Edwards, Chad Edwards, Carrie Shaver & Mark Oaks. (2009) Computer-Mediated Word-of-Mouth Communication on RateMyProfessors.com: Expectancy Effects on Student Cognitive and Behavioral Learning. Journal of Computer-Mediated Communication 14:2, pages 368-392.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.