Citations (36)
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Read on this site (19)
Jiawei Liu. (2024) Understanding the Interaction Effects of Sexual Appeals and Social Eating Cues in Food Advertisements on Attention, Memory, and Purchase Intention. Journal of Broadcasting & Electronic Media 68:2, pages 305-325.
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Ellen Droog, Christian Burgers & David L. Mann. (2023) Cognitive, Emotional and Excitative Responses to Satirical News. Mass Communication and Society 26:6, pages 913-937.
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Minkyo Lee, Robert F. Potter & Jingjing Han. (2023) Motivational system approach to understand ad processing following various game outcomes. Sport Management Review 26:4, pages 517-539.
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Jamie L. Grigsby, Robert D. Jewell & César Zamudio. (2023) A Picture’s Worth a Thousand Words: Using Depicted Movement in Picture-Based Ads to Increase Narrative Transportation. Journal of Advertising 52:4, pages 594-612.
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Minkyo Lee. (2023) A re-inquiry of the emotion spillover effect using psychophysiological approaches: how game outcome and process influence cognitive processing of TV commercial. European Sport Management Quarterly 23:4, pages 1159-1181.
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Carolina Are. (2022) The Shadowban Cycle: an autoethnography of pole dancing, nudity and censorship on Instagram. Feminist Media Studies 22:8, pages 2002-2019.
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Julia R. Fox. (2022) Funny You Mention It: A Synthesis of Published Research on Learning from Comedic Versus Serious News. Journal of Broadcasting & Electronic Media 66:4, pages 674-697.
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Samantha Ford, Jeannette Littlemore & David Houghton. (2021) Got a Spark with Brook? Engaging Consumers in a Sexual Health Campaign through the Use of Creative (Metaphorical) Double Entendres. Metaphor and Symbol 36:4, pages 207-228.
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R. Glenn Cummins, Zijian Harrison Gong & Tom Reichert. (2021) The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study. International Journal of Advertising 40:5, pages 708-732.
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Zijian Gong, Steve Holiday & R. Glenn Cummins. (2021) Can’t take my eyes off of the model: the impact of sexual appeal and product involvement on selective attention to advertisements. Journal of Marketing Theory and Practice 29:2, pages 162-174.
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Bruce A. Huhmann & Yam B. Limbu. (2020) Creative Advertising Executions Encourage the Processing Advantages of Product Familiarity. Journal of Current Issues & Research in Advertising 41:2, pages 206-228.
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Minkyo Lee, Robert F. Potter & Paul M. Pedersen. (2019) The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising: A dynamic motivational systems approach. European Sport Management Quarterly 19:5, pages 605-624.
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Marc G. Weinberger & Charles S. Gulas. (2019) The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?. International Journal of Advertising 38:7, pages 911-956.
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Justin Robert Keene, Annie Lang & Travis Loof. (2019) Text On Screen: Can Emotionally Incongruent Combinations of Media Frames and Messages Elicit Coactivation in the Motivational Systems. Media Psychology 22:3, pages 501-525.
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Jacob T. Fisher, Justin Robert Keene, Richard Huskey & René Weber. (2018) The limited capacity model of motivated mediated message processing: taking stock of the past. Annals of the International Communication Association 42:4, pages 270-290.
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John G. Wirtz, Johnny V. Sparks & Thais M. Zimbres. (2018) The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review. International Journal of Advertising 37:2, pages 168-198.
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Tianjiao(Grace) Wang & Rachel L. Bailey. (2018) Primary Biological Motivators in Music Media: Motivated Processing of Sex and Violence. Media Psychology 21:1, pages 1-26.
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Hojoon Choi, Kyunga Yoo, Tom Reichert & Michael S. LaTour. (2016) Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals. International Journal of Advertising 35:5, pages 823-845.
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Fangxuan (Sam) Li & Zhiqun Zhou. How does travel social media influencer humour influence viewers’ visit intention?. Current Issues in Tourism 0:0, pages 1-17.
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Articles from other publishers (17)
Minkyo Lee & Glenna L. Read. (2022) Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising. Communication & Sport 12:2, pages 298-326.
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Richard Freeman, Ben Marder, Matthew Gorton & Rob Angell. (2022) Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements. Information Technology & People 36:6, pages 2312-2337.
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Roberta-Maria Ciuvat, Adrian Furnham & Alastair McClelland. (2022) Sex Does Not Sell: The Effect of Sexual Content on Advertisement Effectiveness and Interference with Memory for Program Information. Perceptual and Motor Skills 130:1, pages 149-169.
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Vytautas Dikčius, Karina Adomavičiūtė & Ieva Venskuvienė. (2023) Could humour make advertisements worse?. The European Journal of Humour Research 10:4, pages 168-186.
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Iasmina Iosim, Gabriela Popescu, Anka Suba, Claudia Sirbulescu & Carmen Dumitrescu. (2022) Humour in food advertising. Review on Agriculture and Rural Development 11:1-2, pages 112-120.
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Sanjeev Tripathi, Anjali Bansal & Amrita Bansal. (2022) Sociocultural changes and portrayal of women in advertisements: A temporal investigation across product categories. Journal of Business Research 153, pages 216-227.
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Grzegorz Banerski, Cezary Biele, Marcin Awdziej & Sylwester Molenda. (2021) Should Advertisers Avoid Controversial TV Content? Female Viewer Loyalty and Purchase Intent in the Context of Targeted Sponsorship Vignettes. Central European Management Journal 29:2, pages 2-32.
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Emmanuelle Brigaud, Alex Lafont & Nathalie Blanc. (2021) Your Eyes Do Not Lie! Dissecting Humor Effects in Health Messages Using Eye Tracker Technology. Frontiers in Public Health 9.
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Helena Lawrence, Adrian Furnham & Alastair McClelland. (2021) Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers’ Implicit and Explicit Recall of Ads and Brands. Perceptual and Motor Skills 128:2, pages 692-713.
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Julia R. Fox. 2020. The International Encyclopedia of Media Psychology. The International Encyclopedia of Media Psychology
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Lucy Simmonds, Svetlana Bogomolova, Rachel Kennedy, Magda Nenycz‐Thiel & Steven Bellman. (2020) A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention. Psychology & Marketing 37:8, pages 1057-1067.
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Hojoon Choi, Kyunga Yoo, Tom Reichert & Temple Northup. (2020) Feminism and Advertising: Responses To Sexual Ads Featuring Women. Journal of Advertising Research 60:2, pages 163-178.
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Hiu Yan Amy Wong, Alastair McClelland & Adrian Furnham. (2019) Advertisement–programme congruence in memory of sexual fragrance advertisements. Applied Cognitive Psychology 33:5, pages 806-813.
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Xiaozhu Chen & Fang Zhang. (2019) Evaluation of news communication effect based on cognitive neuroscience. Translational Neuroscience 10:1, pages 31-36.
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Lelia Samson. (2018) The Effectiveness of Using Sexual Appeals in Advertising. Journal of Media Psychology 30:4, pages 184-195.
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Bridget Rubenking. (2017) Boring is bad: Effects of emotional content and multitasking on enjoyment and memory. Computers in Human Behavior 72, pages 488-495.
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Johnny V. Sparks & Sungwon Chung. (2015) The Effects of Psychobiological Motivational Traits on Memory of In‐Game Advertising Messages. Psychology & Marketing 33:1, pages 60-68.
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